News, Technology, Vendor

Google expands its wearables portfolio with the Fitbit Air

Google recently expanded its wearables portfolio with the launch of Fitbit Air. The company went on to pitch the low-cost, screenless health tracker as a simpler alternative to feature-heavy smartwatches.

Priced from just $99.99, the device marks Fitbit’s “smallest tracker yet” and aims to offer an affordable, minimal option in a market inundated by wearables that are “too bulky, too complicated or too expensive”.

Fitbit Air drops the display entirely to focus on passive health tracking, syncing with the revamped Google Health app on Android and iOS where users can access health data and AI-powered recommendations generated through Google Health Coach.

The wearable’s features include continuous heart rate monitoring, blood oxygen tracking, sleep analysis, heart rate variability and resting heart rate measurement. Fitbit Air can also automatically detect workouts and sync activity data to the Google Health app, while users can log exercise sessions manually or through image recognition features.

Google said the wearable delivers its “most in-depth health insights yet”, adding the device automatically detects and tracks common activities, “gets better over time and is personalised to you”.

Battery life is slated to last up to seven days, with the company claiming five minutes of charging provides a full day of use.

Compatible with both Android and iOS devices, the Fitbit Air is available for pre-order along with a three-month Google Health Premium trial, allowing users to access Google Health Coach from 19 May. The service will cost $9.99 per month after the trial ends.

A special edition, water-resistant model co-designed with basketball player Stephen Curry will also retail in the US later this month at $129.99. Accessory bands start at $34.99.

Source: Mobile World Live

Image Credit: Google

Previous ArticleNext Article

GET TAHAWULTECH.COM IN YOUR INBOX

The free newsletter covering the top industry headlines