Ivanti Interchange Unplugged: unlocking the power of unified IT

Ivanti hosted the first-ever Dubai edition of its Interchange Unplugged Conference, where industry experts and the firm’s top executives discussed how unified IT solutions, Ivanti cloud and cybersecurity can transform businesses.

Top Ivanti executives from the region descended to Dubai for the firm’s flagship event Interchange Unplugged to discuss how organisations today can better manage and secure the digital workplace.

Held at the Waldorf Astoria, Palm Jumeirah, the event brought together Ivanti’s regional partners and customers.

The event kicked off with a welcome keynote by Husni Hammoud, the firm’s general manager for the Middle East, where he expressed his gratitude and commitment to their partners for their role in enabling the company’s growth in the region.

At the sidelines of the event, Hammoud discussed the importance of Interchange Unplugged as a platform in highlighting their continued support for their partners and customers. “When we brought the Ivanti business here in the region, we sought out people and partners who share our vision of embracing the game-changing potential of technologies like cloud and AI,” said Hammoud.

“Together with our partners, we are able to take advantage of the many business opportunities that the latest developments in the digital age bring. We have always had a strong focus on building our customers’ IT capabilities for the long-term and making them part of our DNA. We will continue towards being a responsible driver of digital transformation in the market. We plan to expand our footprint across various markets in the Middle East over the next few months and ensure that we provide value-added solutions to regional organisations.”

Interchange Unplugged featured a keynote speech from Ivanti’s vice president for Northern Europe and MEA, Nigel Seddon. In his presentation, Seddon highlighted the software firm’s success and future objectives.

“We have experienced a very positive past few years and have achieved between 300 to 400 percent business growth,” said Seddon.

“We will continue to aim to invest in more people here in the region as well as penetrate new markets. We see a lot of opportunities in countries such as Saudi Arabia and Qatar, and we have plans to expand our presence in those markets.”

Seddon also noted that the company is dedicated to continuously innovating to reach its goal of becoming a billion-dollar company.

The event saw keynote presentations and product demonstrations from top Ivanti executives including the firm’s pre-sales consultant Ali Ikram, who showcased the advantages of the Ivanti Security Controls (ISEC), a unified IT operational security management platform used for managing and protecting Windows-based machines, Red Hat Enterprise Linux machines and VMware ESXi Hypervisors.

Senior sales engineer Bastian Van Groor also presented on how Ivanti’s unified IT solutions empower enterprises to become more agile, resilient and secure.

The presentations were followed by a panel discussion on “The power of Unified IT,” which featured top insights from Ivanti’s area director for UK, Ireland and Middle East, Andrew Brickell; Department of Culture and Tourism’s ITSM consultant, Hamza Shoubaki; Intertec Systems’ executive director, Nikhil Kothari and Dubai Health Authority’s head of IT support services, Hayat Ahmed Al Hammadi.

The event closed with an Awards ceremony honouring Ivanti’s top partners in the region.

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