D-Link Corporation has announced that it is preparing programmes that will assist channel partners to offer the firm’s broad products to the SMB market.
According to the vendor, the SMB market is one of the strongest segments in the Middle East and there are a lot small and medium-sized companies spread throughout the region.
Sakkeer Hussain, director, Sales and Marketing, D-Link Middle East and Africa (MEA), said that as the SMB sector is the strongest performing segment for the company, it is encouraging channel partners that serve this market vertical to help their customers to upgrade to new IT infrastructure.
“D-Link has one of the broadest product range to cater to the SMB and mid-market sector,” he said. “We have it all to support and provide our channel partners with the breadth of products that help them succeed in this market.”
Hussain said the company is able to serve the entire Middle East through the team based in Dubai. “We also have in-country teams in various countries across MEA to provide support to the channel so that they succeed at providing robust products and solutions to SMBs,” he said.
He added that through the umbrella D-Link Partner Programme and the in-country teams that provide ground support to the channel, the company has been able to roll out training programmes, pre- and post-sales support and offer a comprehensive array of SMB products.
Hussain said, “I believe channel partners have a role to play in helping their SMB customers by educating and guiding them on the latest products and solutions. They can also help them to embrace services such as cloud services, managed services, outsourcing or professional services,” he said. “Additionally, skills not just in networking but general IT remain a huge hurdle for some SMBs.”
He explained that despite the tough prevailing market conditions in the Middle East IT industry, the SMB networking segment remains one of the fast-growing sectors, offering more opportunities for channel partners to provide products and services to their clients.
“D-Link has continued to invest in training, certification, incentive, loyalty and other post-sales initiatives targeted at helping partners that serve the SMB sector,” he said. “We will be sharpening our focus in the SMB segment with new initiatives that are aimed at supporting our partners to serve their customers competently.”