Channel, Enterprise, Interviews, Security, Technology

Dell Technologies: Accelerating Ideas into Innovation

Anita Joseph caught up with Eyad Baddar, Presales Manager – Gulf & UAE at Dell Technologies, to learn more about the company’s ISG portfolio and the top technology trends driving the region.

 Can you provide an overview of Dell’s ISG strategy?

At Dell Technologies, our mission is to drive human progress, and we aspire to be the essential infrastructure company spanning from edge to core to cloud. Our focus is on accelerating ideas into innovations, centered around five main areas: multi-cloud, edge, cybersecurity, workforce transformation, and the integration of AI into these transformative realms. We collaborate closely with our customers to facilitate seamless transitions between these domains.

What innovations and enhancements can we expect from Dell’s ISG portfolio?

In the realm of multi-cloud, Dell Technologies has been pioneering efforts for nearly a decade. Recognizing the limitations of a singular cloud provider, we advocate a cloud-smart strategy, encouraging the use of multiple clouds to meet diverse service requirements. Recently, we introduced the Apex Cloud Platforms, providing customers with a “cloud to ground” capability. This extends to Azure, Red Hat, and soon, VMware, offering bespoke experiences with cloud-like capabilities within their data centers, ensuring control, SLA adherence, and optimal performance.

What are the top technology trends driving the region, particularly in AI and multi-cloud?

AI remains a focal point, encompassing machine learning, deep learning, and generative AI. Dell Technologies aims to make emerging technologies enterprise-ready by aligning them with existing operating models. Standardizing processes is key to deploying these technologies effectively over the long term. Additionally, we see a surge in the adoption of multi-cloud strategies, with customers understanding the need to leverage various cloud providers to achieve optimal results.

How is Dell helping customers harness the power of AI, and what are your plans in this regard?

Dell Technologies supports customers in harnessing AI power by providing cutting-edge technology solutions, including GPU processing with NVIDIA and Intel. While technology acquisition is crucial, we understand that implementation poses the real challenge. We address this by fostering partnerships with trusted AI companies and service delivery partners, ensuring a comprehensive approach that includes technology, people, and processes. Our goal is to guide customers from the initial AI adoption phase to a mature state, digitally transforming their businesses.

Tell us about Dell Apex and what organizations in the UAE can expect from Dell in 2024

Dell Apex originated as a tool to offer a cloud-like experience within data centers. It has proven successful globally, and in the UAE, we’ve deployed this model effectively. Expanding the Apex portfolio beyond financial models, we are building a comprehensive platform around Apex Cloud Platforms. This extends to APIs for Azure, Red Hat, and the upcoming VMware offering. The aim is to provide customers with a consistent experience, akin to running workloads in the cloud but with control over their data and the ability to leverage multiple cloud platforms cost-effectively.

Can you provide some insights into the Dell Technologies Forum which concluded recently?

The Dell Technologies Forum is a global event held in various cities, including the UAE. This event provides a platform for customer engagement and activation, featuring panel discussions, leadership insights, and dedicated sessions on technology topics such as multi-cloud, cybersecurity, workforce transformation, and modern data infrastructure. This year, we introduced a Developer Corner, focusing on the evolving landscape of cloud-native technologies and engaging with partners like GitLab to delve into these topics.

Dell Technologies is committed to simplifying security landscapes through collaborations with 30 different companies to build a zero-trust architecture. This framework, based on the US Department of Defense architecture, aims to ensure customers globally and locally can implement scalable, secure environments aligned with evolving security requirements.

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