Ingram Micro, Jabra expand distribution partnership

Dr. Ali Baghdadi, Ingram Micro
Dr. Ali Baghdadi, Ingram Micro

Ingram Micro has expanded its global relationship with Jabra with the opening of trading across UAE, Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, Egypt, Lebanon, Jordan, and Pakistan.

Jabra is part of the GN group, has been bringing sound to people’s lives for over 150 years. The company is well known for creating intelligent headsets and communications tools that help professionals work more productively; wireless headphones and earbuds that let consumers enjoy better calls, music, and media; and pioneering video conferencing solutions for more inclusive meetings. Thoughtfully designed. Purposefully engineered. Expertly built.

The expansion of the relationship throughout the Middle East is a testament to the expertise in Ingram Micro’s rapidly expanding Unified Communications and Collaboration (UCC) Business Unit. Ingram Micro is a market leader in innovative UCC solutions, with an exceptional line card of both traditional and born-in-the-cloud vendors, a team of in-country specialists spanning EMEA, and a broad range of complimentary services.

“We are delighted to start the distribution of Jabra across the Middle East region. Jabra has unique sound and video conferencing solutions that complement both Ingram Micro’s line card and company evolution to meet the increasing demand in our region. We are confident our cooperation will deliver advanced audio and video technologies to customers, which supports and complements our comprehensive Product portfolio,’’ said Dr. Ali Baghdadi, SVP & Chief Executive of Ingram Micro – META; SVP & Chief Executive of Ingram Micro Cyber Security – EMEA.

“We are very happy to expand our business cooperation with Ingram Micro in the Middle East region. After more than a decade of successful cooperation in Europe and enlarging our territory presence in North Africa in April this year, we now have a unique opportunity to further develop our business in the main Middle East countries with a strong focus on UAE, KSA, and Egypt.  We have high ambitions to take our award-winning headsets, like the Evolve2 series and Speakers like Speak 750 into these new markets. And now, with the Jabra PanaCast camera, the region is poised for strong growth for UCaaS customer requirements.” said Edouard de Fonclare, Head of Distribution EMEA & CALA, Jabra.

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