Zebra Technologies Corporation, a global leader in digitising and automating workflows to deliver intelligent operations, recently announced its highly anticipated RFID Roadshow and Forum 2026, 26–28 May 2026 in Warsaw, Poland.
The roadshow and forum brings the RFID ecosystem together, including leading experts, innovators, partners and global brands, to explore the rapidly evolving intersection of RFID, software, AI and the future of work.
The event comes at a critical time for European businesses. Concerns around asset and inventory visibility, loss prevention and supply chain disruption are gaining greater urgency. Leaders across retail, manufacturing, healthcare and logistics are seeking concrete ways to embed automation and intelligence into daily operations.
“With the convergence of RFID and AI, organisations can move beyond the Internet of Things (IoT) towards ‘ambient intelligence”, said Mark Jolley, RFID Director EMEA, Zebra Technologies. “By digitising physical environments, workflows, and inventory, we are unlocking new levels of visibility. Zebra and partners are giving frontline workers the embedded intelligence they need to solve complex challenges and make work better every day”.
Zebra, a recognised global leader with twenty years of RAIN RFID innovation, has curated two days of thought leadership keynotes and panels. The agenda features insights from Zebra’s global and regional executives, including James Poulton, Senior Vice President and General Manager, Enterprise Mobile Computing, and Brent Brown, Vice President and General Manager, RFID Strategy and Solutions. Customers and technology industry leaders speaking include:
- Retail: Michael Schmelzer, Retail Project Manager, Vodafone; Magali Arslan, International Retail Project Manager, Kaibi; Iain Bernard, Head of Store Systems, TFG; Sebastian Teneveau, RFID and Traceability Project Manager, Decathlon; France Lepine, Global Retail Operations Project Manager, Diesel.
- Transportation and Logistics: Balázs Károlyi-Hikádi, Project Manager, Mohu Budapest.
- Manufacturing: Christian Ruck, Head of Digital business Development and Innovations, Würth Group.
- Healthcare: Koos Dijkstra, Deputy Head, Amsterdam Academic Medical Center; Delia Herghea, Senior Epidemiologist, Oncology Institute I.Chiricuta, Cluj Napoca.
- Culture and Tourism: Patrycja Mędza, Deputy Director, Finance and Administration, Polin Museum.
- C Suite and Technology Leaders: Chris Diorio, CEO and Co-Founder, Impinj; Aileen Ryan, President & CEO, RAIN Alliance; Rusty Redecker, Vice President, Global Logistics and Sven Jürgens, Director EMEA Food, Avery Dennison; Ralf Kodritsch, Sr. Director and General Manager of UCODE Solutions, and James Goodland, Director, RAIN RFID solutions, NXP; Alireza Yasan, Director, Business Development, Qualcomm Technologies, Inc.; Gabi Cretu, CEO and Co-Founder, Evozon; Philip Leslie, CEO, Coriel Solutions; Jean-Baptiste, Chief Sales Officer, Frequential; Karoly Lendvai CTO, Pozi Technologies; Ana Claudia Proença, RFID Business Development Manager EMEA, Sensormatic.
A dedicated solutions showcase at the forum will present the latest RFID capabilities, with complementary hardware, software and AI demonstrations designed to elevate customer experiences, optimise inventory, and empower frontline teams.
Empowering the channel: RFID Partner Roadshow
Preceding the forum, Zebra will host an exclusive one-day RFID Partner Roadshow on 26 May, offering PartnerConnect members a first-hand look at Zebra’s 2026 RFID strategy and innovations. Attending partners will gain exclusive insight via presentations and panels with opportunities to make high-value connections throughout the day with the wider RFID ecosystem.
“The forum, supported and sponsored by our highly valued distributors, reinforces our channel-first business strategy”, said Jolley. “By providing our partners with the latest business trends and technical insights, we add value to our relationships, ensuring we can collaboratively support our customers’ growth in this rapidly evolving market”.
With intuitive software and a robust partner ecosystem, Zebra integrates seamlessly into existing enterprise systems, ensuring that RFID implementation is smooth and impactful. Whether monitoring critical hospital assets, tracking valuable inventory, or improving warehouse workflow efficiency, work is being made better every day.
WHEN: Zebra RFID Partner Roadshow and Forum, 26-28 May 2026
WHERE: Sofitel Victoria, Warsaw, Poland
CONTACT: Jonathan Walsh, jon@wprme.net, +971 (0) 504588610
Image Credit: Zebra Technologies
