Helmut Reisinger, who took over as Board member & CEO of EMEA & LATAM at Palo Alto earlier this year, tells Tahawultech.com that the Middle East region is particularly vulnerable to cyber-attacks and must be vigilant.
Tell us about Palo Alto’s presence at GITEX 2022.
For Palo Alto, GITEX is an important meeting place of the business and digital ecosystem. This year, specifically, seems to be busy and crowded, particularly now that the pandemic is almost behind us. What we are showcasing here is the unique platform approach that Palo Alto brings to the cybersecurity industry for our customers.
The cybersecurity industry is highly fragmented and has multiple players. In fact, for every new problem that a hacker creates, a new company is created. The hacker landscape has become an industry, with attackers who are up against companies that are trying to protect. Today, cybersecurity is massive and more important than ever because of the rapid digitisation of companies. Data is also increasing massively. And, of course, the global economy has never been so connected.
This trend is significant for the Middle East, which has to strengthen and consolidate its critical infrastructure, taking cues from the recent attacks on the German rail network. In fact, data shows that the nation state attacks have increased over 100% in the past two years, which manifests itself in cyber battlefields such as the Russia-Ukraine conflict.
How Palo Alto steps in
Palo Alto Networks, the number one cybersecurity global firm with a 3.5 per cent market share, is shaping the cloud-centric future with technology that is transforming the way people and organisations operate. Our mission is to be the cybersecurity partner of choice, protecting our digital way of life. We help address the world’s greatest security challenges with continuous innovation that seizes the latest breakthroughs in artificial intelligence, analytics, automation, and orchestration. By delivering an integrated platform and empowering a growing ecosystem of partners, we are at the forefront of protecting tens of thousands of organisations across clouds, networks, and mobile devices. Our vision is a world where each day is safer and more secure than the one before.
Every day, Palo Alto Networks provides the visibility, trusted intelligence, automation and flexibility that helps complex organisations advance securely. By delivering a comprehensive portfolio and empowering a growing ecosystem of partners, we are at the forefront of protecting tens of thousands of organizations across clouds, networks, and mobile devices.