Veronica Martin caught up with Emmanuel Serrurier, Chief Revenue Officer at IFS, during GITEX Global to discuss the new products and solutions they are demonstrating and launching, key technologies and trends driving innovation and what value GITEX brings to IFS.
Can you tell our readers what new products and solutions you are demonstrating and launching here this week at GITEX Global?
We are excited to showcase our most innovation version of our solution. The current version includes more than 200 out of the box workflow templates and the goal is to increase customer’s efficiency. In the updated version, we have improved dramatically the performance compared to the previous release, added new reporting capabilities, integrated an AI chatbot with the virtual agent and improved API’s integration. This release is truly a significant milestone because we have implemented all the requirements from our customers.
From your company’s perspective, what are the key technologies and trends that you’re seeing that will drive your innovation and product roadmap for the next 12 months?
The first one is generative AI. This means we will help our service with service agents to deliver a better service and we’ll help employees to find answers faster. The second one is the continuation of the low-code and no-code to empower servers team like IT, HR facilities management to improve services with no need for developers or an IT department.
The third one is cloud computing, which continues to grow as more organization take advantage on it. This means managing the IT infrastructure now and operations across as organizations become more complex. That’s the reason why we are bringing high level service to manage all these assets in organizations.
How important is an event like GITEX Global for your company – and what value does it bring to your organization?
GITEX brings a lot of value to our company. Firstly, the exposure, especially in terms of brand awareness. This is really a fantastic platform for us because it’s not just an IT event as you see a lot of innovation and new capabilities for the future. We have the opportunity here to showcase our latest release to all our customers.
Secondly, it gives us the chance to do presentations, where we’ll share our customers’ feedback and discuss the challenges our customers have experienced and how we’ll help them to solve these challenges and bring fast return on investment.
The third aspect is that in GITEX there are a lot of companies showcasing their latest technology, so it’s important for us to get feedback from what is happening in the market today because that help us also to think about new capabilities in our products.
Last but not least, we have a lot of customers whose prospects reach out to us, share their current challenges and try to understand how can we help them. We have a lot of opportunities that have converted into projects. Besides, most our partners are here, so yesterday I had the opportunity to discuss with a few of them about how can we grow in this region and what will be the strategy from both sides. It’s important for customers to understand from both sides how to get the best of the product and how to implement a solution directly. GITEX really is a fantastic event because you have all industry experts, prospects, customers and partners in one place.
