Features, Insight, Interviews

Managing cyber risks with AI powered threat intelligence

Veronica Martin caught up with Sandeep Shenoy, Regional Director at Cyble to discuss GITEX 2022 and the company’s plans for the region.

Can you tell our readers about some of the solutions and partnerships during GITEX this year?
We are an American cyber threat intelligence company that uncovers cyber-criminal activity across the deepweb, darkweb and surface web. We work on a channel model and have distributors across the Middle East and Africa regions. Our goal is to use technology, human analytics, and innovation to democratise protection against digital risk. We have multiple partners across the GCC countries and we see a lot of opportunities coming in from government, banking and enterprise customers.

In the last 12 months, how has your company performed in the MENA market? Has your company ventured into any new markets/countries, and can you share your overall growth?

We have done exceptionally well over the last 12 months. We started our operations about 18 months ago in Dubai and since then we have expanded to Saudi Arabia and Qatar. We got our channel strategy really set and we have ended up winning really good clients in these countries. From an international growth perspective, the Middle East, Turkey, Africa are our more strategic wins, but we have also expanded to Southeast Asia, covering Thailand, Indonesia, the Indian subcontinent, Singapore and Malaysia, and North America too. We are also looking into entering the European market.

Which technologies and IT trends are the forefront of driving innovation for your business?
We collect data from the dark web as well as engaging with threat actors, ensuring that we give early intelligence back to customers. We are an intelligence company in every way and call ourselves an AI powered cyber intelligence enterprise. We have a strategic department purely focused on AI, ML and NLP and we have grown immensely over the last 18 months. We are looking at positioning ourselves as a pure data science company, trying to connect the dots between major cybercrimes happening across the world.

What makes you different from your competitors? What’s your unique selling point?
We are very regional focused when it comes to intelligence. We have an intelligence analyst who speaks multiple dialects of Arabic as well as other local languages and their support has been exceptional. We also have an independent customer success team and it’s not just your regular technical support, but a cyber threat intelligence analyst. Our customer can just call up to verify information he/she got from an alert and we will validate that source of information and let them know if the breach actually happened and if they lost their data or not. It doesn’t matter how big or small the customer is, we treat everyone equally so everyone gets the same level of response. The incident response and the business intelligence support is equal across all our customers and this is one of our major advantages.

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