Sherif Azzam, Business Unit Manager, Comstor, KSA, discusses the place of SMB’s in an evolving industry and the key importance of partner enablement.
How are the technology needs of SMB’s evolving?
As SMBs are increasingly moving to the cloud, they are increasingly relying on technology to ensure their business is growing and their applications are accessible, resilient, and secure. A growing number of SMBs want their employees to be able to work from anywhere. This puts added focus on ensuring that their business is secure. Overall, SMB owners want to be smart about running their business efficiently and choose IT solutions that can deliver the best results and offer resilience.
Why is partner enablement so crucial for extending reach and driving SMB demand?
SMB’s are pressed on bandwidth, resources and increasingly rely on partners to solve their business challenges while delivering the experience outcomes they need. Cisco has developed a comprehensive portfolio aligned to the experience outcomes that SMBs want: The Hybrid SMB, Secure SMB, Remote SMB, and Smart SMB. With more than 90% of Cisco’s SMB revenue flowing through Cisco partners, it is critical to deliver the right enablement, support, and resources to the partners to engage new and existing SMB customers. Enabling our partners and keeping them up-to-date on the latest offering from Cisco is critical to ensuring that SMB’s get the best experience and support.
How has Comstor developed expertise in maximising opportunities for Cisco SMB partners?
Through our extensive experience working with small to medium-sized businesses (SMBs), we have developed a deep understanding of their unique needs. These include managing tight budgets, addressing security concerns, ensuring ease of management, and achieving scalability, all of which present significant IT challenges for SMB owners and managers. We add value to our partners by maintaining a closely monitored stock profile, ensuring that the products they require are always readily available. Additionally, we offer the convenience of ordering and delivering products on their behalf. Our partner programs are designed to accelerate business growth and provide rewards, further enhancing the success of our partners.
Image Credit: Comstor
