Smart Cities, connected mega-events such as Expo 2020 Dubai, and the growth of “intelligent enterprises”, will drive the UAE’s IT market to top AED 20 billion in 2018, according to SAP’s newly appointed managing director for the UAE and Oman.
Increasingly, UAE organisations are becoming “intelligent enterprises,” using innovations in artificial intelligence, machine learning, the Internet of Things, and advanced analytics to disrupt industries, improve productivity with data, foster a digital workplace, and deliver seamless experiences.
Thanks to the growth in technology adoption, nationwide digital transformation, Smart Cities, and Expo 2020 Dubai, BMI Research predicts the UAE’s IT market will reach AED 20 billion in 2018.
“Winners in the UAE’s digital economy will be organisations that gain a first-mover advantage, adopt ‘next practices’ that allow them to innovate faster than the competition, and become better, faster, and more out-of-the-box than ever before,” said Julien Bertin, Managing Director, SAP UAE and Oman. “We’re co-innovating with UAE organisations across all sizes and verticals to run at their best and improve people’s daily lives, especially in enabling Smart Cities and connected mega-events.”
In the UAE, SAP says that the government and public sector, banking and finance, healthcare, and energy and natural resources are seeing the fastest digital transformation. Supporting the UAE’s mega-events, the company is serving as an Expo 2020 Dubai Premier Partner, with the SAP S/4HANA real-time business suite enabling tailor-made experiences for millions of visitors.
Based in Dubai, Julien Bertin will drive SAP’s 5-year $200 million investment plan, and will report to Gergi Abboud, Senior Vice President and General Manager, SAP Middle East South.
“Julien Bertin has a strong track record of leading successful teams across diverse territories and business cultures,” said Gergi Abboud, Senior Vice President and General Manager, SAP Middle East South. “Our UAE investment plan, and expanded intelligent enterprise solutions, are supporting the UAE Centennial 2071 Plan and Expo 2020 Dubai, helping to drive digital business innovation, growing our channel partner ecosystem, and enhancing our corporate social responsibility initiatves.”
With more than 18 years of IT experience, Julien Bertin previously served as Managing Director for the Middle East at Hewlett Packard Enterprise.
