Retail, UAE

Dubai-based e-commerce platform set for 2020 launch

E-commerce as we know it is set to get a facelift with the launch of Mall.Global – a retail platform that plans to incorporate immersive technologies and operational practices into online shopping.

Mall.Global DMCC is the Dubai-based tech firm behind the $500 million online retail platform, Mall.Global. The platform will offer a personalised experience to each user within a virtual world and employ innovative integrations and technologies to enhance the customer’s experience. Through brand immersion, virtual reality, on-the-ground AR cues, AI, machine learning, cross-platform loyalty and multi cryptocurrency acceptance, Mall.Global hopes to offer a “True Hybrid experience” to customers.

The platform is due to go live by 2020 with over 2,500 brand stores and sequential launches across the GCC, India, North Africa, Europe, CIS and China. Mall.Global will undergo testing with live customer sets early next year.

Emerging markets are home to 90% of the world’s millennials, and with an annual income expected to surpass 4 trillion dollars by 2030, Mall.Global’s hybrid experience is designed to match the lifestyle of these digital natives.

Mall.Global is designed to be the true definition of a digital mall, where brands can do much more than just sell products. Every brand on the platform will have its own VR store design toolkit that will enable them to design, create and constantly update their online stores in sync with their campaigns, collections and seasons.

Aided by a tech team of global e-commerce and technology professionals, serial entrepreneur and CEO of Mall.Global Sofya Shamuzova said, “Some of the best innovations of our time have come as a result of need. The need, in this case, was to attain a higher level of value and convenience, maintain all aspects of online shopping that consumers are used to and retain the essence of brand personas as in traditional retail. The platform is designed to address the most common wishes of customers with features like ‘try and buy,’ where shoppers have the option of receiving certain products like apparel and footwear in a size above and below their chosen order to ensure 100% satisfaction in every sense of the word.

She added, “We often hear that e-commerce is the future of all retail; I say it is its present, at best. The future is a place where customers don’t just browse and buy products but actually experience the brand before they do so, and Mall.Global will offer just that.”

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