Fissal Oubida, GM of Middle East, Africa, and the Indian Subcontinent, and Global Marketing Director at Lexar, spoke to CNME Editor Mark Forker, to explain how their suite of solutions enables their content creators to weave their magic, the importance of data storage in the current and complex digital economy – and he highlights the cutting-edge products Lexar will be demonstrating at GITEX Global. 
For our readers who may not be aware of what Lexar does, can you please provide them with a brief overview of the company’s journey – and what your mission statement is as an organization?
For over 25 years, Lexar has been a leading global brand in memory and storage solutions.
Our award-winning lineup performs second-to-none and includes memory cards, USB flash drives, readers, and solid-state drives for retail and OEM customers.
Whether shooting photos, capturing video, or simply transferring and sharing files on the go, Lexar memory solutions provide the performance and reliability needed to get the most from your digital device.
All Lexar product designs undergo extensive testing in the Lexar Quality Labs with thousands of digital devices, to ensure performance, quality, compatibility, and reliability. Lexar products are available worldwide at major retail and e-tail stores.
Lexar has enjoyed tremendous success since its inception in 1996, but in our fast-paced and volatile world, where data is king, how have you evolved as a company and adapted your products and solutions to meet the changing demands and expectations of your customers?
Data storage has become indispensable amidst the rapidly growing internet users in the region, coupled with the steep rise in the volume of data generated from various digital platforms.
This has resulted in a significant demand for more advanced and secure data storage solutions, a trend we expect will continue to grow for the foreseeable future.
Data storage for professional photographers, videographers, and content creators from the media and entertainment industry can be rather complex and challenging.
Given that both these industries continue to face unprecedented challenges in the digital era, the demand for high-quality content, the proliferation of formats and platforms, the need for scalability and agility, and the threat of cyberattacks are some of the factors that put pressure on the industry’s data management capabilities.
Lexar is not just perfectly positioned to capitalize on the growing demand for memory and storage solutions through our wide range of products, we also have been able to anticipate and respond to the evolving needs of our target market.
Moreover, data security is of topmost importance for Lexar – all of our new portfolio of memory solutions features data security technology called ‘Lexar DataShield’, which is an advanced software that keeps files safe with 256-bit AES encryption.
In terms of industry verticals, what would you say is your biggest market? Is it the gaming sector, or professional content creators?
Lexar’s award-winning product portfolio has a proven track record of allowing content creators to capture for longer, while offering blazing transfer speeds to accelerate workflows.
Our products are designed to enable photography and videography professionals and enthusiasts get their best shot, while allowing gamers to play at their peak without worrying about load times, stuttering graphics, or game lag.
We are diligent in working to consistently improve our storage offerings for photographers, gamers and professional content creators around the world.
We know that those who provide memory solutions operate in a saturated marketplace, and it is an ultra-competitive environment. With that in mind, what is it that ultimately differentiates Lexar from other providers of memory solutions?
It is a combination of factors that gives Lexar a definite competitive edge in today’s marketplace.
To begin with, our focus on Research & Development. Over the years Lexar has invested millions of dollars in its world-class R&D facilities with the overarching goal of bringing to market memory and storage solutions that are technologically superior and address the evolving needs of today’s consumers.
Our product designs undergo extensive testing in the Lexar Quality Labs, facilities with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability.
And we are committed to providing outstanding customer service, with friendly interactions, personalized advice, and expert support.
With this dedication to performance, reliability, and support, customers can count on Lexar when it comes to storing the memories that matter.
Moreover, innovation and customer-centricity are at the core of everything we do at Lexar, as is evident from the superior performance of our products and the trust shown in us by our ever-growing customer base.
GITEX Global will be a forum for us to demonstrate how we harness the wonders of technology to create cutting-edge memory and storage solutions that thousands of our customers rely on every single day.
GITEX Global is the region’s flagship technology and IT conference, what can attendees expect to see at Lexar’s stand during the event – and will you be launching any new products or solutions?
GITEX Global is the world’s largest technology show, bringing together exhibitors and visitors from across the globe.
The event is an ideal platform for us to showcase our award-winning range of memory and storage solutions that are designed to specifically meet the unique needs of consumers in the Middle East and Africa region.
Lexar aims to showcase the future of flash memory solutions at Gitex Global 2023.
We will be demonstrating our new, expanded portfolio that is designed on Lexar’s corporate pillars of Reliability, Data Security and Quality for photographers, videographers, gaming professionals, content creators and PC enthusiasts.
The new product lineup includes microSD™ cards, internal SSDs, DRAM and portable SSDs, which are designed to work seamlessly with multiple devices such as sports camcorders, tablets, smartphones, and even drones.
As is the case with all Lexar products, the newly expanded portfolio will offer high-speed performance combined with higher memory capacities, allowing users to capture, access, play video/games and transfer high-definition multimedia files including 4K video at blazing speeds.
Lexar will also be showcasing memory solutions with a unique rugged design that are water and dust resistant, capable of handling shocks from a height of 3 meters.
