Facebook’s Spark AR platform is moving out of its Instagram publishing closed beta.
According to the social media firm, anyone can now create and publish their own Spark AR effects on Instagram. Users can now visit spark.facebook.com to download Spark AR Studio and get started, or join the Spark AR Community Facebook Group to connect with creators, find inspiration, and see what others are building.
Through photo and video, augmented reality (AR) lets people customise those moments they share at the touch or swipe of a screen. Facebook’s Spark AR platform gives people the tools, inspiration, and resources they need to add new layers of meaning to the world — and Facebook is working to make it even better.
At this year’s F8, plans to move out of Spark AR’s closed beta on Instagram and give the entire community of Spark AR creators the power to publish their effects on Instagram were announced.
A new Effect Gallery is also being introduced, which includes niche AR effects from up-and-coming artists, making it easier for people to discover unique effects from the creator community.
To discover and try on new effects, users can simply “Browse Effects” at the end of the effects tray in the Instagram Camera. More than 1 billion people have already used AR effects and filters powered by Spark AR on Facebook, Instagram, Messenger, and Portal.
Instagram Stories is being used by over 500 million users daily, which make AR effects a creative and innovative way for users to express themselves and share them with their community.
Visit sparkar.facebook.com to get started or join the Spark AR Community Facebook Group to learn more.