Alfalak Electronic Equipment and Supplies Company, a provider of technology-based end-to-end solutions in the Middle East, has announced that it has signed a new agreement to be the Authorised Microsoft Cloud Licensing Distributor for Microsoft Office 365 in the Kingdom of Saudi Arabia.
Alfalak has been distributing Microsoft products for more than 10 years to resellers across KSA and other GCC countries, and the partnership sustains the company’s strategy to cater to evolving needs of clients in the region.
Ahmed Ashadawi, president and CEO, Alfalak Electronic Equipment and Supplies said, “Microsoft Office 365 unlocks new possibilities for local businesses to boost their productivity globally through powerful cloud-based applications that allow them to work securely and communicate in real-time from almost anywhere. For more than a decade Alfalak has been distributing Microsoft products to resellers across KSA and other GCC countries; our long-standing partnership with Microsoft serves as a strong testament to our commitment to provide premium technology solutions that deliver a significant impact to the business performance of our clients in the region. Alfalak will continue to work closely with strategic partners such as Microsoft to provide innovative technology solutions that enhance productivity and drive business growth.”
“Today’s announcement of our new agreement with Alfalak, which spans hardware, software and services, is a great example of how we continue to invest in the IT industry through our commitment to empower the important services to our customers”, said Loai Bafaqeeh, executive marketing and operation director at Microsoft in Saudi Arabia. He added, “This agreement will enable business customers to optimise performance with more simplicity by extending the cloud platform and performing through Microsoft Office 365. Our extended partnership will transform the way large enterprises deliver services to their customers, and help smaller organizations adopt IT to grow their businesses. Microsoft and Alfalak’s objective is to drive the customers to fully realise the business benefits of the cloud and to develop a greater business future with more environmentally advanced products in terms of efficiency, productivity and reliability.”