Apple has announced the launch of its new iPhones, the iPhone XS and iPhone XS Max.
The 5.8-inch iPhone XS and 6.5-inch iPhone XS Max feature Super Retina displays, a faster and improved dual camera system that offers “breakthrough” photo and video features, the first 7-nanometer chip in a smartphone — the A12 Bionic chip with next-generation Neural Engine.
It also packs faster Face ID, wider stereo sound, a new gold finish and introduces Dual SIM to iPhone. iPhone XS and iPhone XS Max will be available for pre-order beginning Friday, September 14 and in stores beginning Friday, 21stSeptember.
“iPhone XS is packed with next-generation technologies and is a huge step forward for the future of the smartphone,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Everything is state of the art including the industry-first 7-nanometer A12 Bionic chip with 8-core Neural Engine, faster Face ID and an advanced dual camera system that shoots Portrait mode photos with Smart HDR and dynamic depth of field. iPhone XS is not one, but two new iPhone models, and iPhone XS Max offers the biggest display ever in an iPhone with the biggest battery ever in an iPhone, delivering up to an hour and a half more battery life in your day.”
Two all-screen designs
iPhone XS and iPhone XS Max build on the all-screen design of iPhone X and feature the sharpest displays with the highest pixel density of any Apple device.
Now offered in 5.8-inch and 6.5-inch sizes,1 the Super Retina displays with a custom OLED design support Dolby Vision and HDR10 and have iOS system-wide color management.
iPhone XS and iPhone XS Max offer a million-to-one contrast ratio while showing 60 percent greater dynamic range in HDR photos.
iPhone XS Max delivers a more immersive experience with over 3 million pixels for videos, movies and games, offering the largest display ever in an iPhone in a footprint similar to iPhone 8 Plus.
A surgical grade stainless steel band now in gold joins finishes in silver and space grey.
iPhone XS and iPhone XS Max reach a new level of splash and water resistance of IP68 for up to 2 metres for 30 minutes and protects against everyday spills including coffee, tea and soda.
A12 Bionic and Next-Generation Neural Engine
The Apple-designed A12 Bionic, features the first 7-nanometer chip ever in a smartphone.
A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 percent faster, four efficiency cores that are up to 50 percent more efficient, a four-core GPU that is up to 50 percent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more.
A fast storage controller can deliver iPhone storage up to 512GB. All of this unlocks new experiences for games, photography, video editing and graphics-intensive apps. Even with all this power, iPhone XS offers 30 minutes longer than iPhone XS and iPhone XS Max offers an hour and a half longer than iPhone X, between charges.
The Neural Engine is built for machine learning in everything from photography to augmented reality.
A new eight-core design allows it to complete up to 5 trillion operations per second compared to 600 billion in A11 Bionic.
This enables new capabilities like faster plane detection for ARKit and new features that use real-time machine learning.
For the first time the Neural Engine is open to Core ML, empowering developers to build apps that utilise the machine learning engine.
Core ML running on the A12 Bionic Neural Engine is up to nine times faster than on A11 Bionic, with as little as one-tenth the energy usage.
“Breakthrough” 12MP dual camera
Capabilities like advanced depth segmentation using the Neural Engine, Smart HDR creating photos with high dynamic range and great image detail, advanced bokeh quality in Portrait mode photos and dynamic depth of field that is user adjustable in the Photos app, are all huge improvements in state-of-the-art photographic techniques that everyone can use.
The 12-megapixel dual camera system features dual optical image stabilization with 2x optical zoom, while a new sensor is twice as fast. Smart HDR creates photos with more highlights and shadow detail.
Advanced depth segmentation in Portrait mode enables more sophisticated portraits with professional-level bokeh.
New Depth Control allows users to adjust the depth of field in the Photos app both in real-time preview3 and post-capture to create portraits with a beautiful background blur.
Portrait mode with Depth Control is also available on the TrueDepth camera for selfies, which includes Memoji and faster face tracking support for third-party ARKit apps.
Advanced Technologies
Face ID is now even faster. The TrueDepth camera system uses precision depth-sensing technology that goes beyond the capabilities and security of two-dimensional facial scanners and enables users to unlock iPhone, use Apple Pay, gain access to secure apps and many more features with a simple glance.
iPhone XS and iPhone XS Max introduce Gigabit-class LTE for even faster download speeds4 and Dual SIM5 through the use of a nano-SIM and digital eSIM.
Featuring iOS 12
iPhone XS and iPhone XS Max come with iOS 12, the world’s most advanced mobile operating system. iOS 12 introduces new AR experiences, helps people rediscover and share photos, and makes communications more expressive and fun with new Animoji and Memoji.
Screen Time helps customers understand and take control of the time they spend interacting with their iOS devices, Siri Shortcuts give any app the ability to work with Siri and new privacy features help protect users from being tracked on the web.
Pricing and Availability
iPhone XS and iPhone XS Max will be available in 64GB, 256GB and 512GB capacity models in space gray, silver and a new gold finish starting at AED 4,229 and AED 4,649, respectively, from apple.com, in the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary).
UAE customers will be able to pre-order iPhone XS and iPhone XS Max beginning Friday 14thSeptember, with availability beginning Friday 21stSeptember 21, in more than 30 countries and territories including Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Guernsey, Hong Kong, Ireland, Isle of Man, Italy, Japan, Jersey, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, Taiwan, UK, US and US Virgin Islands.
