BenQ, a provider of digital lifestyle, announced their partnership with Geekay Distribution to distribute their Gaming Monitor Range in the region. Geekay Distribution is one of the subsidiaries of the Geekay Group, a major business entity with independent profit centres in retail and distribution across the entertainment segment. Apart from their strong retail presence of 14 stores across UAE, Bahrain and Oman the Geekay Group distributes Nintendo games software, hardware and high quality accessories. They exclusively represent Steelseries, Gioteck, Licensed Nintendo, Licensed PlayStation, Duracell Gaming and the Ben 10 licensed range.
Manish Bakshi, General Manager of BenQ for the Middle East and Africa, said, “The gaming market is a priority market for BenQ and we continue to invest in strategic resources to build upon our position as a preferred brand in this segment.”
Added Bakshi: “Our partnership with Geekay Distribution, a renowned gaming distributor with strong presence across channels in our target markets in UAE, Oman, Bahrain and Kuwait, complements our strategic expansion plans for the region.”
The partnership with Geekay Distribution will initially focus on distributing BenQ’s latest XL and RL Gaming Series. Included in the XL series is BenQ’s best-seller, the new 23.6” BenQ XL2410T LED Gaming Monitor, which is a gamer’s tour-de-force, featuring a 120 Hz refresh rate, LED panel and backlighting, 3D-ready and 2ms response time. In addition, the monitor is equipped with an extensive range of gaming modes, the capacity to display video from two sources at the same time and the ability to be adjusted to just about any angle. A new XL gaming monitor, the BenQ XL2420T will be available in the market early next year.
In the RL series, the world’s first Real-Time Strategy gaming monitor BenQ RL2240H, features the Black eQualiser, an exclusively designed color engine technology that reveals critical combat details with improved visibility in darkened areas. The Black eQualiser allows gamers to adjust the screen brightness without over-exposing white levels, enabling them to screen critical combat details speedily with added gameplay comfort.
“Our partnership with BenQ will not only expand Geekay Distribution’s portfolio of the latest gaming hardware, but will also provide gamers in the Middle East with easy and direct access to BenQ’s award-winning and world-class products that are used by professional gamers from around the globe,” said Kishan Deepak Palija, Managing Director, Geekay Distribution.