BT hopes that by launching more competitive capabilities across a larger number of countries and delivering a differentiated service experience, it will be in a stronger position to capture opportunities in a total AMEA market evaluated at around 32 billion GBP.
It is promising stronger portfolio capabilities in the fields of security, cloud, unified communications, mobility and contact centres.
Luis Alvarez, chief executive officer, BT Global Services said, “In 2010 we launched our first phase of investments to accelerate our expansion in Asia Pacific. This has allowed us to generate strong growth in the region and to nearly triple the number of new Asia Pacific customers signing with us. We are investing again to further grow our business, in a wider region combining Asia Pacific with Turkey, the Middle East and Africa. We are doing this in close consultation with our customers.
“A new generation of regional multinational companies look to us to help them grab global growth opportunities, and the more established multinationals are determined to invest for growth in this vast region. We help them succeed and reap the benefits of instant globalisation by aligning our investments to their requirements, and providing them with our market-leading portfolio of networked IT services wherever they need them. “
Earlier this year, BT brought those regions together into a single integrated market unit to better address the needs of a new generation of regional multinationals and big domestic players.