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Cisco empowers UAE firms to thrive in the digital era

Cisco has opened its flagship IT and thought leadership event, Cisco Connect in the UAE, hosted by Cisco and its key strategic partners from 17th to 18th April at the Atlantis the Palm Hotel, in Dubai.

With the theme ‘Your Time is Now,’ Cisco Connect UAE 2017 aims to address the current technology landscape as businesses transition into effective digital enterprises. The event will demonstrate multiple solutions across verticals and showcase how connected cities integrate technology to manage their assets, services, and costs.

Shukri Eid at Cisco Connect UAE 2017
Shukri Eid at Cisco Connect UAE 2017

Alongside their partners, Cisco will also demonstrate the latest innovations around how digitisation is driving monumental change in technology architectures including data centre and cloud, security, enterprise networks and collaboration, highlighting how they are increasingly impacting the growth of smart and connected communities.

“It is a fact that digital transformation has emerged as the most transformative means to ignite sustainable growth and improve society. Technology now connects everything from people, processes and data to things and, consequently, we need to rethink how to approach digitisation to maximise its value in both today’s and tomorrow’s digital world,” said Shukri Eid, Managing Director – East Region, Cisco Middle East. “We are committed to partnering with our customers and partners to support them on their journey to a digitally transformed organisation that is able to adapt and thrive in an environment of near-constant change.”

“The UAE is rapidly evolving as a leading global digital player, paving the way for an even more prosperous and sustainable economic future for its people. Cisco Connect UAE offers platform for industry leaders and change agents of every kind to come together to gain insights and share experiences and ideas on how to flourish in the age of digitisation,” added Shukri.

Cisco has a distinguished line up of keynote speakers who will share insights into relevant, valid and timely topics on key technology trends, IT growth opportunities and challenges in the Middle East Region. These include, Are you Ready for a Digital World? by Guy Diedrich, Cisco’s Global Innovation Officer of the Executive Chairman, Network as Platform for Digital Transformation by Andre Laurent, Worldwide Director of Engineering for Enterprise Networking Sales at Cisco, Towards Becoming the Happiest City on Earth by Younnus AL Nasser, Assistant Director General, Smart Dubai Office and Ferhad Patel, Intel’s DCG EMEA Sales Director will speak on Vortex of Change.

The core event will consist of technology presentations and approximately 30 breakout sessions led by Cisco specialists which will focus on key technology areas, such as data centres, enterprise networking, security, collaboration and digital industries such as retail and digital buildings.

At this year’s Cisco Connect UAE, Intel is partnering with Cisco as Technology Sponsor, while Emircom and Alpha Data have signed on as Diamond and Platinum sponsors, respectively.

The event will also host Cisco’s ‘The World of Solutions’, an interactive exhibition area that incorporates product and technology demonstrations, and the latest solutions from Cisco and its partners. This year’s event will host 17 partner stands.

Cisco Connect UAE 2017 is a registration-only event.

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