Channel, Enterprise, Features, Networking, Technology


The immensely successful event was the culmination of the company’s promotion program that acknowledged high achievers with expensive gifts such as the Mitsubishi Pajero. 

Naresh Perwani, CEO, Shiva Group of Companies

Leading IT Network Distributor Shiva Group of Companies, organised a partner summit and awards night event recently at the Raffles Dubai Hotel at Wafi City where they recognised high achievers with dazzling gifts such as the Mitusbishi Pajero and Toyota Yaris.  

The awards were divided into 14 categories, and witnessed a huge gathering of the partner community. Some of the popular award categories were Top Performer of the Year Award which was bagged by Act Vision Security Solutions and Best Volume Partner of the Year Award which won by Alpha Vision Security Solutions. The awards were given away by Naresh Perwani, CEO of Shiva Group of Companies. 

The award for the Promising Partner of the Year went to Alsaad Technology and the Best Collaborating Partner of the Year went to Alshira Control Devices. These awards were handed over by Syed Yusuf Maricar, General Manager of Shiva Group of Companies.  

Naresh Perwani, CEO, Shiva Group of companies said the event was aimed at encouraging the partner community to strive for greater excellence and growth. He added that the event was a huge success and far exceeded expectations. 

About the company’s future roadmap, Perwani said that the group had plans to increase their presence and product range in the coming year. “So far, we were dealing with networking products such as Wi-fi, Networking Switches, Structured Cabling, CCTV Monitors, Home Wi-Fi cameras, AI products and more. We’re focused on expanding our product range and we have plans for 20% growth across these segments for FY2023. We’re on a robust growth path and we foresee a great year ahead.” 

Yusuf Maricar, GM, Shiva Group of Companies

Yusuf Maricar, GM, said the event was the culmination of the Shiva Star Promotion campaign which the company conducted in the 4th quarter of 2022. “We designed the promotion exclusively for our partners across the entire UAE. It was a point-based promotion, so whoever had higher points were eligible for bigger prizes like Mitsubishi Pajero and Toyota Yaris, iPhones, MacBook, gold vouchers and the like. We are the authorised distributors for Hikvision and EZVIZ products and this is the first time we did a promotion of this kind in the region (UAE),” he added.  

“At the event, we also gave away awards to our high-performing partners across categories like Best Volume Partner Outstanding Partner and Promising Partner, to name a few. While appreciating existing partners, we also wish to onboard new partners, and the event was a stepping stone in that direction,” he added.  

Shiva Group of Companies has a three-tier partner system: Gold, Silver and Bronze. Gold partners are the highest revenue earners and Bronze partners the minimum. “We have almost 25-30 partners in our Dealer Partnership Program (DPP). We also have a VASP program for System Integrators and those who are engaged in specific projects. So, our partner program is comprehensive and inclusive,” he added.  

Yusuf also added that the reason behind the continued growth and business momentum of the group was its ability to convert challenges into opportunities. “We never see challenges as limitations. Rather, we focus on what we can do to overcome obstacles and improve our performance,” he added.  

Shiva Group is an IT business sector leader in the region with various divisions focused on distribution, trading, system integration and consulting. Based in the vibrant city of Dubai, the group began operations as a reseller almost two decades ago and since then, grew and made significant inroads across the Middle East, Turkey, Africa and CIS – Commonwealth of Independent States markets with its own niche customer base and separate divisions looking after distribution and systems integration. 

Over the years, the group has entered into key partnerships with major technology vendors which helped build a strong reputation and develop a robust and best-in-class range of products and solutions that resonated strongly with customers and addressed the growing needs of an evolving market. 

While the networking domain has been the key focus of the group, Shiva Computers also caters to a diverse and exclusive range of IT products, solutions and services. With an extensive reseller network and focus on value addition at every stage-from consulting, sales, marketing, channel development, implementation, support and training, the group has become renowned for world-class partnerships and customer-centric operations. In addition, its extensive expertise in the ICT sector and a growing multicultural workforce have ensured that customers always have access to world-class solutions, professional service and maximum value on their investments. Innovation is its driving force and the group is on a continuous journey to spearhead the adoption of digital technologies and help businesses across the region in their digital transformation journey. 

Shiva Group is fuelled by a passion to become the partner of choice and always striving to exceed customer expectations. The pursuit of excellence has been its hallmark and the key to its long-standing success in a highly competitive market. 

What makes Shiva Group different is its unique approach to the market. The group serves a client base of more than 500 SMB customers in its business. It has partnerships with more than 50 top technology vendors across different product lines and its systems integration group has worked on major IT projects for various government organisations as well as leading corporate entities in the private sector. Its pricing support for partners is among the best in the industry, helping the channel stay profitable and relevant. Shiva Group also has a team of engineers with global certifications in leading technologies. Winning accolades and recognition from leading global players is but natural for Shiva Group, with its uncompromising focus on excellence. 

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