In a bid to increase the online exposure of Dubai’s business community, Dubai Chamber of Commerce and Industry and Google have joined forces to launch the “Get Dubai Businesses Online” programme.
The launch – scheduled for 5th February, follows a pilot programme which proved to be successful in boosting the online presence and reach of the Chamber members.
“We are very pleased with the results of the successful pilot programme and look forward to working with Google on this programme to encourage companies in Dubai to adopt smarter business practices and maximise their online potential,” said Hamad Buamim, President and CEO of Dubai Chamber.
Buamim noted that the long-term partnership with Google falls in line with Dubai Chamber’s strategic objectives of improving the business ecosystem in Dubai and supporting the development and expansion of businesses in the emirate.
The pilot programme exceeded its target as 2,266 member companies were verified on Google My Business a digital tool that enables businesses to manage their online presence across the search engine.
As part of the pilot, the two entities conducted a focus group and a number of surveys, which provided valuable insights on members’ experiences in building their online exposure. The research revealed that 86 percent of purchasing decisions in the UAE are made online, emphasising the importance of using online channels to grow and acquire new customers.