Emaar backs Microsoft UAE Imagine Cup 2017

Emaar Properties has recently announced its sponsorship of the Microsoft UAE Imagine Cup 2017 student competition.

Samer Abu Ltaif, Microsoft Gulf and Veresh Sita, Emaar

According to the global developer, the partnership with Microsoft Gulf reflects its focus on nurturing the next generation of talent, adopting innovating technologies and supporting the innovation environment of the UAE to bring far-reaching benefits to the nation.

Veresh Sita, Chief Digital Officer for Emaar Properties, said, “Nurturing the next generation is a strategic priority at Emaar, which ensures that we are the cutting edge of technology and in creating long-term value for our company and to the community. Through our support to Microsoft on UAE Imagine Cup 2017, we are encouraging new and talent innovators, who will bring us the next advancements in technology.”

Microsoft highlighted that this year the contest is no longer bound by categories, inviting viable technology solutions of every type, from every field. The only requirements for participating teams are that their submitted solutions can run on the Azure cloud and demonstrate the potential for digital transformation.

Imagine Cup 2017 starts with local and online contests held in more than 100 countries, with expert judging panels selecting the most promising ideas. Successful teams will then embark on an all-expenses-paid trip to the World Finals, where the winner takes away a $100,000 cash prize.

“The premise of the Imagine Cup is that many technology platforms now taken for granted began as student projects,” said Samer Abu Ltaif, Regional General Manager, Microsoft Gulf. “Microsoft YouthSpark initiative, of which Imagine Cup is a part, was founded to seek out the brightest innovators on the planet, nurture them, and help them achieve more. It is a value we share with Emaar, and that is why it is so exciting to partner with them on UAE Imagine Cup 2017.”

The year-long Imagine Cup debuted in 2003. In the UAE, it is expected to reach over 5,000 students via online campaigns and offline roadshows in universities across Dubai, Abu Dhabi, Sharjah, Ajman and Ras Al Khaimah. The Pan-Arab Finals 2017 will be held in April, with worldwide finals in July.

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