News, Technology, Vendor

HP at CES 2021: The Future of PC Innovation is Now

Dubai, UAE, January 12, 2021 —The PC has never been more essential, so at this year’s at CES 2021, HP Inc. is launching computing innovations essential to how and where people experience work and life. HP today unveiled new devices and solutions designed to power hybrid work environments and growing personal creative studios.

With half of the global workforce still working remotely due to the COVID-19 pandemic, new use cases for the PCs are emerging for both consumers and employees remaining at home. Since COVID, there has been a seven hour increase per week in time spent on personal PCs. In some cases, this has resulted in an increase in everyday creativity – with photography, writing stories or articles, and live streaming being the top three activities among consumers. But working and staying at home isn’t always simple, with only 30% of people having a space where they can shut the door. Yet 72% of knowledge workers want a hybrid remote-office model moving forward and 48% of Gen Z are considering an expansion of their freelance business in the future, requiring solutions with enhanced collaboration and micro-mobility features.

“While the PC is more essential than ever, what’s most important of all is people. Our innovation engine continues to be grounded in deep customer insights that help keep people connected, engaged, and contributing in this new world”, said Alex Cho, president, Personal Systems, HP Inc. “We are looking beyond the device people use to what will improve their experience – from software that provides lighting control for video calls, peripherals that enable a more customised experience, to how services can make it easier to monitor and manage devices for a multitude of devices”.

HP Tech Highlights at CES 2021:

With the surge in video conferencing, the HP Elite Dragonfly Max delivers the most advanced collaboration experience in a business convertible with a 5 MP camera.
With innovative sound quality, custom calibration, and noise cancellation features, the HP Elite Wireless Earbuds are the world’s most advanced earbuds for collaboration.
As the world’s first pull-forward business convertible, the HP Elite Folio adapts to the way people transition between work and life utilising Qualcomm Snapdragon compute platforms to deliver optional 5G connectivity, and up to 24.5 hours of video playback.
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