Channel, News

Huawei’s partner strategy aids creation of ‘better connected world’

Huawei Middle East’s ‘Transforming Together 2.0’ channel strategy aims to create an ecosystem of trusted partners, vendors, and resellers who can lay down the foundations for a “better connected world”, according to the ICT firm.

The company said it has taken the lead in creating training and educational initiatives across the Middle East.

Hazem Bazan, vice president, Channels and Commercial Sales, Huawei Middle East, said, “Through partnerships with universities, internship programmes, and the ICT skill competition, Huawei is ensuring the youth of today is ready to meet the challenges of tomorrow.”

According to Bazan, the firm has been targeting this demographic with a two-pronged approach –firstly through the creation of training programmes and certifications for professionals, and secondly by familiarising businesses with its portfolio of solutions through OpenLabs and industry alliances.

“Both of these methods empower partners by enabling them to better serve their customers’ needs,” he adds.

A key element of the first approach is the Huawei Certified Sales Professional (HCSP) certification.

“The HCSP familiarises VAR account managers with the firm’s products, services, and solutions in order for them to better understand how Huawei’s portfolio can be adapted to and enhance their clients’ businesses.”

Huawei also offers technical ICT skills certifications in the form of the Authorised Learning Partner (HALP). Bazan explains that to successfully complete the course, professionals must demonstrate a working knowledge of how to use Huawei routing and switching devices to assist in the design of individualised small- and medium-sized networks. Those who have demonstrated exceptional ICT skill level can tackle the Huawei Certified Internetwork Expert (HCIE) technical certification, the most specialised certification the firm offers.

Bazan says, “Those who receive the certification will have proved themselves able to use Huawei routing and switching devices to create individualised enterprise networks.”

The firm is also looking to familiarise a broad network of enterprises with its solutions offerings through the creation of OpenLabs, which act as a bridge between talent and technology.

“These labs are a space where local partners can collaborate with Huawei to co-innovate solutions,” Bazan says. “The final element of Huawei’s strategy to create a strong end-to-end value chain in the Middle East is the establishment of regional industry collaborations.”

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