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Masafi wins Oracle eco-enterprise innovation Award

Masafi, one of the region’s FMCG brand, has been named as one of the 15 winners worldwide at this year’s edition of the Oracle Excellence Awards, an initiative aimed at recognising customers and partners who have excelled at driving business value and innovations through the use of Oracle solutions.


The Eco-Enterprise Innovation award was presented to Masafi in recognition of the company’s use of Oracle products and solutions as part of its move to take an environmental lead, reduce its costs and improve business efficiencies by using green businesses practices.


The award was presented by Jeff Henley, Chairman of Oracle Corporation to Tapas Roy, CEO, Raqmiyat during Oracle OpenWorld 2011 held at San Francisco, USA. Raqmiyat is an UAE based systems integrator and is Masafi’s IT partner. It has helped Masafi address the company’s IT business requirements with the provision of a strategic IT vision and roadmap.


The partnership between Raqmiyat and Masafi has helped create a paperless environment saving over two million pages of paper per year and reducing the company’s carbon foot print. Raqmiyat, which has maintained a strong partnership with Oracle over the last few years and is officially designated to implement and provide solutions on Oracle’s e-Business suite and Oracle Technology suite, nominated Masafi for its implementation of initiatives directed towards protecting the environment and saving energy and resource costs.


Criteria for the awards included the reduction of overhead costs associated with the value chain; creation of value by instilling a greater dependency on systems and self service; design of a fully integrated solution comprising Oracle E-Business Suite, CRM, supply chain, Oracle Discoverer and the use of IT to provide automated environmentally friendly solutions.


According to Masafi officials, the implementation of Oracle solutions helped in streamlining the manufacturing, distribution, time and labor attendance systems and reimbursement processes using electronic purchase orders approvals, invoicing, and tracking reports to achieve a paperless environment, saving over two million pages of paper per year and reducing the company’s carbon footprint. The online workflow approval for requisitions, purchase orders and internal memos has saved the unnecessary flow of papers within the company.


With this implementation Masafi has saved 500 man-hours and 15,000 sheets of printing paper per annum. During the initial stages of the implementation, Raqmiyat had assured Masafi that the utilisation of Oracle’s integrated suite of solutions would play a major role in helping the company achieve its sustainability objectives.

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