Mitsumi IT Distribution Africa headed for GITEX Technology Week 2012

Mitsumi IT Distribution, a prominent IT distributor in Africa, has signed a contract with Dubai World Trade Centre (DWTC) for participation at GITEX Technology Week 2012, the company announced.

GITEX Technology Week 2012 runs from October 14-18, 2012 at Dubai World Trade Centre where Mitsumi will exhibit its product portfolio from renowned vendor partners such as HP, Dell, Acer, Toshiba, Lenovo, Samsung, Microsoft, BenQ and Tripplite among others.

The Mitsumi Distribuion Africa stall will be located at A8-10, Hall 8 during GITEX 2012, representatives said.

With GITEX having an “Africa in Focus” theme this year, the company is expecting an increase in the number of delegations from countries that have expressed interest like Algeria, Kenya, Libya, Cameroon, Ghana, Morocco, Nigeria, Tanzania, Ethiopia, Uganda and Tunisia among others, it was reported. Mitsumi’s participation at GITEX 2012 is to ensure the company’s commitment to showcasing the rich opportunities available in Africa and to cement and further grow its reseller and vendor partner base, the company said.

Mitsumi IT Distribution has sales offices in Kenya, Tanzania, Ethiopia, Uganda, Rwanda, DRC, South Sudan, Nigeria, Ghana, Ivory Coast, Benin, Algeria, Tunisia, Morocco, Mozambique, Zambia, Namibia, Mauritius and Madagascar which adds up to 15 Warehouses and 8 Service Centres. Mitsumi regional geographical coverage and extensive customer base has made the company the largest and fastest growing distributor in Africa, it was reported.

Jagat Shah, chairman and CEO at Mitsumi IT Distribution saidAs part of GITEX’s ‘Africa in Focus’ campaign, World Trade centre has concluded a series of successful GITEX roadshows in East, West and North Africa. Last year, we witnessed a huge increase in visitors from different part of Africa hence, Mitsumi Distribution has decided to participate this year. We realise that GITEX is an excellent platform to showcase our Africa operations and consolidate partnerships. At GITEX 2012, our main message and thrust will be to increase partnerships thereby,propelling our PC and components portfolio forward”

Trixee Loh, Senior VP at Dubai World Trade Centre, stated: With Africa’s growing economic potential, there is keen interest among technology companies in the continent to expand their business across borders to keep up with the demand. This has led to an increase number of African exhibitors looking to utilise GITEX as their platform for growth.”

Long ignored by foreign investors, African nations received about $80 billion of foreign direct investments in 2011, a 27% jump from the prior year. Ernst & Young projects that by 2015, money flowing to Africa will reach $150 billion, which will create 350,000 new jobs annually.

Shah said, “There are challenges, but we need to start having a different conversation about Africa where we always focus on the positive stories. For Mitsumi, the story of Africa is a story of progress, opportunities, growth and a story of political and economic vibrancy.”

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