OKI Europe was presented the VISCOM ‘Best of 2013’ award for its LED five colour A3 printer – ES9541, which was showcased recently at VISCOM exhibitions in Paris, Milan and Düsseldorf.
OKI’s participation at all three VISCOM 2013 events across Europe, reflects the company’s focus on diversifying into new markets through innovation. “We have reinforced our strategy of offering print solutions and specialised products for professional and vertical markets such as graphic arts,” said Terry Kawshima, managing director, OKI Europe. “As a result, the VISCOM 2013 award is an important independent endorsement of how we are successfully developing products which offer the potential for creative and graphic arts businesses to open up new revenue streams.”
The VISCOM awards are given to outstanding new products that add value in helping visual communications companies become more profitable and ecologically friendly. The company attributes the win to ES9541’s innovation and versatility to print in five colours. The company further added that the enhanced media flexibility and quality of the end output contributed decisively to the award, as the colour integrity is maintained during printing, with results that compare favourably to the direct printing method. The ES9541’s ease-of-use, competitive price and quality of toner cartridges, as well as the longer product life and total cost of ownership have further contributed to its win, says the company.
With this, it is the third win in the past month for OKI’s new printer designed for the graphic arts market. The five colour printer has also recently received Japan’s design accolade, the 2013 Good Design Award, as well as winning the Print.IT Editor’s Choice award for Autumn 2013.
Kawashima concluded, “The VISCOM 2013 award reflects the positive response of those who visited our stands at all three VISCOM shows. This demonstrates how once again OKI is leading the field in developing highly innovative products that meet the real needs of its target markets.”
