News, Technology, Vendor

Pure Storage’s Evergreen Subscription to Innovation Reaches New Milestone

Dubai, UAE, July 14, 2021: Pure Storage, the IT pioneer that delivers storage as-a-service in a multi-cloud world, has announced it has reached a new growth milestone for its subscription-based Evergreen Storage program, with over 2,700 customers having done non-disruptive storage upgrades and the average number of upgrades having grown 38% year-over-year for the last five years. The consistent growth of Evergreen serves as a foundation for Pure’s strategy to deliver simple, reliable and scalable storage as-a-service (STaaS) and a seamless bridge to the cloud.

Unveiled in 2015, Evergreen challenged the status quo of traditional storage delivery, which was marked by high costs, 3-5-year technology refresh cycles, forklift upgrades, storage rebuys, unplanned downtime, high-risk data migration, and overall data storage complexity. Evergreen has paved the way for the new era of IT ownership by enabling customers with a subscription to innovation that reduces costs, creates a longer and more sustainable technology lifecycle, and allows them to continue to modernise their organisations with zero disruptions to respond to changing business needs.

Evergreen’s momentum, combined with Pure as-a-Service, a true consumption-based STaaS offering, and Pure Cloud Block Store, which provides seamless data mobility across on-premises and cloud environments, is a testament to Pure’s expanding and unified subscription strategy. In the first quarter of fiscal year 2022, Pure’s subscription services revenue grew 35% year-over-year.

Prakash Darji, VP and GM, Digital Experience Business Unit, Pure Storage.

“Organisations are increasingly turning to subscription-based, as-a-Service solutions to drive agility and eliminate the negative impacts of planned maintenance. The incredible momentum of Evergreen reaffirms our commitment to helping organisations achieve a high level of manageability and simplicity when it comes to their data storage needs”, Prakash Darji, VP and GM, Digital Experience Business Unit, Pure Storage.

While conventional storage upgrades require a complete overhaul of an organisation’s IT infrastructure, including removing outdated storage and replacing it with the latest technology, Pure’s Evergreen Storage is completely disruption-free, eliminates storage rebuys, and provides investment protection. To date, the program has successfully delivered over 7,000 non-disruptive controller upgrades to Pure’s growing customer-base, eliminating downtime, performance impact, data migrations and forklift upgrades.

Global customers and early adopters are continuing to benefit from Evergreen’s ease of use, seamless upgrades and overall simplicity, including NEEN, Jung Holding, and Solidéo:

“Traditional clouds are burdened with overprovisioning. With Pure, we now have a solution perfectly tailored to our needs, and one that scales seamlessly thanks to non-disruptive Evergreen storage upgrades”, Marco Zani, CEO, NEEN.

“Pure is completely different, the approach is unique and has completely convinced us. The performance boost was immense. Evergreen is an important argument for Pure”, Oliver Retz, CIO, Jung Holding.

“Pure knows better than anyone else how to integrate new technologies into its storage solutions while maintaining simplicity, which suits our IT team perfectly. Pure Evergreen Storage allows us to upgrade our storage capacity non-disruptively—without changing hardware or questioning our initial investment”, Marc Duong, CISO-CIO, Solidéo.

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