The ‘Department of Yes’ is a new marketing consensus centred around encouraging security professionals in any organisation to accept the latest cloud trends in order to facilitate business development.
“Something as simple as using Dropbox can extend a business’ reach and benefit operations. However, ask yourself whether or not the business policies Dropbox use? Do you actually protect the corporate data that you share on Dropbox? If you answer no to these, then you may have a problem,” said Florian Malecki, International Product Marketing Director – Network Security, Dell.
He continued, “Equally, you may be able to say ‘yes’ to these questions, because you may be using our identity management products, which regulate the access to Dropbox, as well as other Dell security products which encrypt documents as they are uploaded. If this is the case, it also means you can report to a data compliance officer should you be audited.”
GITEX 2016 also sees the official introduction of SonicWall’s sandboxing service, ‘Capture.’
“We have a next-generation firewall technology, which can accept various bolt-on security services including IPS, content filtering and anti-malware. All of these technologies are based on signatures, but if you have new malware coming in and you don’t have the signatures, you cannot identify what the file is. This is where ‘Capture’ comes in,” said Malecki. “Unidentified files can be sent to the sandboxing technology in order to distinguish whether or not it is malware. It is done this way rather than on the network as by the time a malware reaches a network, it may have already compromised it.”
The ‘One Identity’ platform is also being showcased at the SonicWall stand this year.
“We’re not announcing any new products under the ‘One Identity’ umbrella at GITEX, but it is more about raising awareness of the fact that we have this identity and access management product portfolio,” said Malecki. “Given some of the compliance, regulation and internal governance that customers may have, they need to understand who the user is and what they have access to – which is where our portfolio of products comes in.”
Malecki reflected on what has been a successful week for the company so far, and regarded it as a “key exhibition to attend” as a security provider.
“It’s a great platform to access regional customers. For us, the main aims of the exhibition are to increase our presence and visibility, connect with partners and speak to the media to really get our message out there,” he said.