VMware announces new executive appointments in MENA

VMware has announced several new appointments in the Middle East and North Africa (MENA) region, appointing Mohammed Darras as the new country manager for the UAE, Ahmed El Saadi to country manager, for North Africa, Levant, and Egypt, and promoting Ossama Eldeeb to senior manager, MENA Partner Organisation.

According to the company, this announcement comes at a time when customer demand for public cloud infrastructure, applications, and services, is expected to double in the region with market research firm Gartner, predicting a rise from $743 million in 2015 to $1.73 billion in 2020.

“Data management and the cloud will fuel competition of the Middle East and North Africa’s digital economy. As MENA-based organisations accelerate their digital transformation in 2017, VMware’s new appointments will help enable our customers and partners with strategies and solutions to drive competitiveness” said Ahmed Auda, managing director, Middle East and North Africa, VMware.

Mohammed Darras brings more than 19 years’ sales experience in the region, most recently serving as regional sales manager for Cisco UAE. Ahmed El Saadi has more than 12 years’ experience to his role at VMware, most recently serving as regional sales manager in Cyber Security for North Africa for Palo Alto Networks. With over 22 years’ business and IT experience, Ossama Eldeeb has been promoted internally from senior partner business manager, VMware MENA.

“VMware’s growing expertise and pool of talent in this dynamic region is a strategic tool that will enable our customers and channel partners to better utilise the potential of the cloud and their own data resources,” Auda added.

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