Technology, Vendor

“Cisco is providing the foundation for digitisation”: Middle East MD

At GITEX, Cisco is unveiling its latest suite of technologies to support the Middle East’s path to digital transformation under the theme of ‘Secure, Intelligent Platform for Digital Business,.’

“Recent technological advances have significantly improved the capabilities of machine learning and artificial intelligence (ML/AI) systems. As a broad category of techniques and solutions, ML/AI has found many appealing applications: from chat-bots in customer service to personalised advertising in smart stores, to self-driving cars in smart transportation,” said Shukri Eid, Managing Director – East Region, Cisco Middle East.

Shukri Eid, Cisco Middle East
Shukri Eid, Cisco Middle East

“Cisco is providing the foundation for digitisation.  Through our unique and broad understanding of data, we have the opportunity to fully unleash the power of the network, gain actionable insights, protect our customers, and accelerate innovation. ML/AI technologies are already playing a critical role in delivering the secure intelligent platform for digital business,” Eid said.

The research firm Markets and Markets estimates the AI market will be worth $5.05 billion by 2020. From data centres to blockchain, AI, IoT and Big Data, the world is undergoing a paradigm shift to digitisation. Underpinning this digital transformation are ICT solutions with cloud and enterprise computing at the core.

Cisco will take customers through a connected journey based on its secure, intelligent platform for digital business where digital innovations will be brought to life through five pillars which include:

  • Reinventing the network: Due to digitisation, networks are more important than ever before, but have never been under so much pressure. The network industry is facing a new era because of the introduction of networks driven by intent. ML gives us the ability to analyse huge amounts of network data, from telemetry to traffic patterns, and understand what is an anomaly and what is an optimal network configuration. This results in intent-based networking, which is always learning, adapting and protecting. The network will redirect traffic on its own and heal itself from internal shocks, like device malfunctions, and external shocks, like cyber-attacks. Cisco’s intent-based network is the result of years of research and development to reinvent networking for the future.
  • Powering a multi-cloud world: Cisco brings together networking, security, analytics, and management and delivers cloud solutions that span a multicloud world. Whether it’s a private, hybrid, or public cloud, or any combination of these, Cisco enables customers to embrace a multicloud world by simplifying how customers connect and protect their clouds. With the help of ML, we aspire to deliver a single user experience across clouds, including one policy and one instance of security by learning user preferences and application performance across private and public cloud platforms, for smooth, seamless operation.
  • Unlocking the power of data: Cisco provides visibility to data from the network and is focused on delivering data and insights to support use cases ranging from infrastructure optimisation to security threat intelligence. We give our customers the ability to derive value from data that’s running across their network at the point in time it has most value.
  • Enabling employee and customer experience: Cisco’s collaboration technologies have the ability to connect people, teams and customers. AI is embedded in our collaboration portfolio and our employee and customer experiences through simplicity, automation and optimisation with full contextual awareness of what is happening on the network.
  • Embedding security into the fabric of the network: Security is foundational to everything we do… from the cloud to the endpoint to the network. The more variables we can see, the more correlations we can draw through ML, and the faster we can spot something unusual happening, investigate, and quarantine bad actors, applications or devices.

Visit Cisco’s booth at Za’abeel Gulf Comms Hall, Stand No Z1-B20.


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