EMEA firms lack tools to unlock the power of data: study

Companies face a struggle to extract value from data, as systems come under pressure from growing demand, a recent study by Aruba, a Hewlett Packard Enterprise company highlighted.

The report – which includes the results of a survey of over 170 IT decision-makers and network engineers within Aruba’s ecosystem in EMEA – suggests that the majority are frustrated by shortcomings in data management. Asked about their biggest data challenges, 61 percent of respondents pointed to “not being in complete control of our company’s data”, 51 percent to “not being able to look at data holistically” and 52 percent to “not being able to translate data into actionable insights”.

Morten Illum, Aruba
Morten Illum, Aruba

Data to Decisions: A Rulebook to Unlock the Power of your Data responds by identifying six key steps to help organisations make more of their data. Its main themes include:

Unrealised potential

Respondents recognise the potential of data to make their companies more efficient, innovative and customer-centric. They identified the ability to deliver better customer experiences (60 percent), drive efficiencies (38 percent), and drive product innovation (35 percent) as some of the biggest opportunities arising from better data management.

But they also highlighted shortcomings in existing systems and infrastructure that could limit those opportunities. When asked what they would like to be able to do with data that they currently cannot, respondents said their priorities were to enhance security (63 percent), conduct more real-time analysis (55 percent), make more decisions based on data (55 percent) and connect data better to core business functions (45 percent).

The need to upskill

The lack of relevant skills and knowledge within companies is another major concern. Over a third (36 percent) of those surveyed said “not having the skills in place to manage the explosion of data” was one of their biggest concerns. Meanwhile the biggest fear among respondents is that “our employees won’t align with data policies”, cited by 28 percent.

To improve their skills and knowledge base around data, the report recommends that organisations focus on upskilling existing employees with deep sector knowledge, hiring a Chief Data Officer with specific responsibility to organise and extract value from data, and creating data governance groups that include decision-makers from across all key business functions, ensuring their needs are reflected in data strategy and management.

“A lot of the most precious knowledge is already within a company,” says report contributor and tech philosopher Tom Chatfield. “Skilling up your employees so they can have conversations with computer scientists and use APIs is often much more valuable than asking a computer science PhD to quickly gain an understanding of a new sector.”

Security and compliance

As well as being at the top of IT respondents’ wish lists, data security is among their biggest fears for the future. Two of the top three concerns were security or compliance-related: 21 percent fear above all they will get hacked and 12 percent that their organisation will be fined under GDPR.

The report makes several recommendations on enhancing security, including that organisations should classify data according to different levels of risk, put in place a contingency plan for when data breaches occur, and use scenario-based training to improve employee awareness of threats.

Morten Illum, VP EMEA at Aruba, said, “Every organisation understands the opportunities data holds to drive innovation, hone product development and transform employee and customer experiences. As data and decisions move to the edge of networks, now more than ever, enterprises need to ensure their systems and processes are ready to cope. As this study argues, that means organisations need to upskill and train their people, put in place effective governance structures, and focus relentlessly on data security. The current global pandemic makes this ever more prevalent, as home working becomes the norm, yet consumer Wi-Fi lacks key security features at a time when cybersecurity attacks, targeting individuals, are rising.”

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