Increasing customer demand for storage and big data technologies has brought record financial gains and market share for EMC in the Middle East.
EMC’s revenue in the Middle East has grown by 30 percent year on year and the company is raising outlook for the next year, backed up by huge investments in resources and offices across with the region, according to Mohammed Amin, Senior VP and Regional Manager, EMC Turkey, Emerging Africa and Middle East region.
“We are gearing up for the same kind of growth next year as most of our customers get their infrastructure cloud ready. We will reinforce our presence in certain geographies such as Qatar and Kuwait, coupled with a special focus on the African market,” he says.
Amin says there are big opportunities brewing in the regional marketplace for big data and cloud computing. “The exponential growth in data volumes is creating unprecedented complexities for IT organisations and we offer big data solutions that will make storing, retrieving analysing reams of data cheaper and faster than ever.”
Once relegated to the supercomputing environment, big data technology is becoming available to the enterprise masses — and along the way it is changing the way many industries do business.
Cloud is another big focus area for EMC. “It is the next wave. With so much unstructured data being generated every day by users, organisations will have to rethink the way they build infrastructure, share resources and will have to adopt a pay-as-you-go computing model. We are working with our customers and cloud service provider partners to accelerate the adoption of cloud and storage-as-a-service model,” says Amin.
He added that EMC customers in the region have a much better storage utilisation levels, as compared to the industry average of 30-40 percent. “We help our customers with capacity planning and infrastructure optimisation, so that they have very good utilisation levels and are better prepared to deal with the colossal growth in data over the coming years. We sell information management solutions, not just storage.”