Shaji John, Founder and Principal Consultant at Benefides Consulting, shares how the firm’s UAE-rooted vision and execution-driven model are empowering organisations to achieve measurable business transformation globally.
Benefides Consulting, a UAE-born consulting firm with a rapidly expanding global presence, is redefining business transformation by aligning strategy with execution. Founder and Principal Consultant Shaji John explains how the company’s delivery-focused approach, strong cybersecurity capabilities, and commitment to measurable outcomes are helping clients build resilient, future-ready organisations. Drawing inspiration from the UAE’s culture of innovation and agility, Benefides continues to drive impact across industries worldwide.
Interview Excerpts:
How is GITEX helping Benefides Consulting strengthen its regional and global vision?
GITEX has always been more than a trade show — it’s a gathering of ideas and innovation. For us, it serves as a platform to connect with customers, vendors, and partners not only across the UAE and Middle East but also globally. This year, our participation focuses on reinforcing regional and international partnerships while showcasing the depth of consulting expertise that UAE-born firms bring to the world stage. We believe GITEX is where collaboration turns into opportunity.
What sets Benefides apart in bridging business strategy with technology execution?
Many consulting firms focus heavily on advice and we combine strategy with hands-on delivery. We don’t just recommend; we execute. Every engagement starts with understanding the client’s business priorities and ends with measurable outcomes. Our ability to translate boardroom strategy into operational success is what makes us different — and it’s something our clients across the GCC and beyond have come to trust. We believe in partnership through delivery — not just presentation.
How is Benefides strengthening cybersecurity and business continuity for organisations in the region and globally?Cybersecurity has become the foundation of every transformation project today. We help clients strengthen IT governance, define clear policies, and prepare for disruptions through robust business continuity and disaster recovery strategies.
“Whether it’s cloud migration, endpoint protection, or compliance audits, our goal is to ensure organisations remain secure, confident, and future-ready — regionally and globally.”
What makes Benefides’ UAE-born consulting model unique in today’s competitive global market?
Being rooted in the UAE gives us a unique advantage. The region’s speed, diversity, and innovation drive our mindset. Our consulting approach blends regional understanding with proven global frameworks, allowing us to deliver agile, scalable, and practical solutions. The UAE inspires us to think big while staying grounded in results — that balance defines who we are. The UAE’s culture of innovation and trust is what shaped Benefides — and continues to guide our journey.