Jeremy Foster joined this industry some 12 years ago working for Ericsson in New Zealand. After spending 5 years at Ericsson in mostly technical roles Jeremy left Ericsson to join Vodafone in Sales and Marketing roles predominantly in the enterprise and business segment. After 5 years at Vodafone Jeremy undertook to travel abroad and landed in Abu Dhabi in the UAE to undertake the role of Marketing Director for Ericsson in the Middle East, by far the most exciting place to be in the world.