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Logicom expands portfolio in UAE, signs strategic agreement with leading technology vendor ahead of GITEX 2021

Dubai, UAE; 28 September 2021: Logicom Distribution, the leading regional distributor of technology solutions and services in Europe, Middle East and Africa announced it has signed a strategic agreement with Dell Technologies, ahead of its forthcoming participation in the 2021 edition of GITEX Technology Week.

Following a successful collaboration in the GCC and the positive impact of Logicom’s marketing of Dell Technologies’ commercial desktops, notebooks, workstations, thin clients, servers and storage solutions in these markets, the two companies have agreed to extend their partnership in the UAE. The new agreement will allow Logicom to make available to its channel Dell Technologies’ industry leading solutions in the server and storage space.

Spiros Rafailovits, GM, UAE & Gulf at Logicom Distribution.

“Logicom has maintained a strong and sustainable presence in the region for over two decades through strategic partnerships and by building a strong partner network”, said Spiros Rafailovits, General Manager for UAE & Gulf at Logicom Distribution. “Our core capabilities revolve around creating value for our vendors and creating and maximising reach and awareness. We are looking forward to delivering the same high standards this year and beyond, providing our partners with the solutions and services required across all market segments in the MENA region”.

Through this collaboration, Dell Technologies will be able to continue its commitment to helping businesses on their digital transformation journey. In addition, Logicom’s value added services including supply chain and warehousing capabilities, financial support to channel, robust partner base and reach, as well as partners’ recruitment and enablement will serve as additional factors to drive business success.

The collaboration will also enhance Logicom’s offerings in the value-add space as the distributor continues to provide its partner community with best-in-class products from the top Technology vendors. The partnership will also allow Logicom to extend additional support to the channel including basic and advanced product trainings and certification, POC’s, technical support for tender and bid documents.

Digital transformation is forecast to grow in value to $2.8 billion by 2025 in the MENA region, according to Middle East and North Africa (MENA) Digital Transformation Market for 2021 till 2030 report published by Kenneth Research, a leading global advisory and consulting firm which tracks digital trends around the world. Logicom is well-positioned to leverage this opportunity by providing the latest technology solutions and innovations from its partners.

Logicom’s plans for GITEX Technology Week, scheduled on 17-21 October 2021, include new announcements on deals and partnerships as well as key presentations from existing partners at its stand in Hall 3, F1 of the Dubai World Trade Centre.

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