Naseer Karim, Pre-Sales Manager, TP-Link MEA, outlines the companies’ exciting new product portfolio and explains their perspective on some of the emerging technologies present at GITEX 2023.
- Can you tell our viewers what new products and solutions you are demonstrating and launching here this week at GITEX Global?
Yes, of course. We’re very excited about the new products and solutions we’re demonstrating and launching at GITEX Global this year. One of the highlights is Omada Pro, our enterprise networking solution for mid-to-large networks. Omada Pro offers a wide range of features and functionality, including centralised management, high performance, and comprehensive security.
Another exciting new product is TOUS, our TP-Link Omada Unified System. TOUS is a single management platform for surveillance and networking, which allows users to manage gateways, switches, APs, and cameras from anywhere. It’s easy to configure and manage, and it detects errors and recovers them automatically. TOUS also provides much wider visibility of the network with detailed analytic reports.
We’re also showcasing our Aginet portfolio at GITEX Global. Aginet is a range of products and solutions designed specifically for Internet service providers (ISPs). The Aginet portfolio includes a wide range of products, including routers, switches, APs, and cameras, as well as an end-to-end WiFi Management solution.
Finally, we’re also demonstrating our TP-Link Tapo smart home products at GITEX Global. Tapo is a range of affordable and easy-to-use smart home products that allow users to manage their home networks and smart devices from anywhere using a single app.
- From your company’s perspective, what are the key technologies and trends that you’re seeing that will drive your innovation and product roadmap for the next 12 months?
Some of the key technologies and trends that we’re focused on for the next 12 months include WiFi 7, 5G, and artificial intelligence (AI).
WiFi 7 is the next generation of WiFi technology, and it offers a number of advantages over previous generations, including faster speeds, lower latency, and increased capacity. WiFi 7 is still in its early stages of development, but we’re excited about the potential of this technology to revolutionise the way we use the internet.
5G is the next generation of cellular technology, and it also offers a number of advantages over previous generations. 5G is much faster than 4G, and it has lower latency. This makes it ideal for real-time applications such as gaming and streaming. 5G is also expected to play a major role in the development of the Internet of Things (IoT).
AI is being used in a variety of ways for us to improve the performance and security of our upcoming networking products. For example, AI can be used to optimise network performance by automatically adjusting settings and configurations in compliance with our Wi-Fi 7 products. AI can also be used to detect and respond to network threats in real time. We have already tapped into the smart security systems, now we have a way of upgrading our tech with AI. We’re very excited about the potential of AI to make our networking products even better.
- How important is an event like GITEX Global for your company – and how value does it drive for your organisation?
GITEX Global is the largest tech event in the world, and it’s a very important event for TP-Link. It gives us an opportunity to showcase our latest products and solutions to a global audience. It also gives us a chance to meet with potential customers and partners, and to learn about the latest trends in the networking industry.
GITEX Global is a valuable event for TP-Link in a number of ways. First, it helps us to increase our brand awareness among potential customers and partners around the world. Second, it’s a great opportunity to generate leads from potential customers and partners. We can meet with them face-to-face, learn about their needs, and demonstrate our products and solutions.
Overall, GITEX Global according to me is a very important event for TP-Link, and it drives a lot of value for our organisation.
