Emaar Malls has announced that The Dubai Mall is set to open virtual store as part of its support to tenants in the wake of business challenges related to the Covid-19 crisis.
According to reports, the Dubai-based retail giant has signed a partnership with regional e-commerce platform noon.com to allow customers to purchase goods from Dubai Mall stores online.
A message on the regional e-commerce website said the Dubai Mall virtual store is “coming soon”. However, it is still unclear when the virtual store will go live.
Emaar Malls said retailers can also list their products on Namshi.com. To be part of the virtual store, tenants at The Dubai Mall are reportedly required to opt-in for the service from Noon.com and Namshi, and the e-commerce platforms will work with the retailers to take their inventory and stores online.
Governments across the world are proactively taking rigorous steps to curb the spread of the novel coronavirus. In the UAE, government leaders have mandated the temporary closure of many public places such as theme parks, indoor amusement centres, cinemas and gyms.
“Unprecedented challenges call for innovative, collaborative and bold measures,” an Emaar spokesperson told local media.
The spokesperson also noted that the new virtual store is set to support retailers in order “to do positive business” while also “factoring in the need for social distancing”.
Furthermore, the spokesperson highlighted that the initiative allows for Emaar Malls to connect its stores and customers safely, without impacting daily routines and worries around well-being.