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Women of the channel- The dreamer

Simran Chhabra, Gulf distribution manager at Mircosoft

“The IT industry is truly one of the most versatile and dynamic career fields, and the ever evolving nature of this industry is what excites and motivates me the most. Technology has become a huge part of everyday life,” says Chabbra.

Chabbra believes that as a professional in the IT channel she arms herself with the necessary technical knowledge to help partners and customers maximise their potential. “All through my IT career spanning over 17 years , I have worked across organisations like HP, Compaq, IBM and Microsoft and experienced transformation at a very fast pace which constantly builds the momentum to learn and achieve every day,” she adds.

Chabbra lives by the motto ‘from each new challenge arises a new opportunity’. The concept has been the root of her long standing career that has seen her launch the consumer channel with HP in India in 1995, driving “own the town” campaigns to propagate the importance of IT products in small cities, suggesting out of the box initiatives to drive the retail footprint and anti-piracy activities.

“I still have a lot to contribute in my current role. It is a very challenging and demanding role as I work for a multi-country subsidiary and interact with close to 70 stakeholders internally and externally. I learn continuously and at the same time adapt to change in this fast paced IT industry,” she adds.

It is the thrill of innovation, the rush of adaptation and the enrichment of outcomes that Chabbra says keeps her going. “Building strong business partnerships across the channel ecosystem and being perceived as a trusted advisor within the partner community has been my key strength. I am a very result-oriented hands-on pragmatic leader with an eye for detail. This has always helped me build, manage teams, work in and with teams successfully across the globe,” she explains.

“Let’s not underestimate our potential nor at any time that of others. Let’s not compromise on our dreams because we can all achieve them. Work hard, work smart. Most importantly, find work that you love and you’ll never have a job in your life”, she advices young aspirants.

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    1. Hello Zee, the store is located on Sheikh Zayed Road but contact details can be found on Etisalat or du directory service.

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