KS Parag, managing director, FVC, explains why it is crucial for channel partners to become leaders in digital training.
Digital Transformation (DX) is driving organisations to rethink their IT strategies, technology and resource investments. DX can be challenging or easy to implement based on various factors such as business processes, a constantly changing technology landscape, and evolving business models. The rapidly changing pace in technology means that even if you were up to speed six months ago, you might have already missed the bus in terms of innovation. Add to this, there is a pressing need for skilled professionals who know how to initiate a customers’ DX journey and successfully complete it.
It is here that the channel needs to play a key role in digital training that can help them get exactly the skills they need, right now. A short-term investment in digital training will result in long term reward by empowering a channel firm and its employees, maintaining their competitive advantage and ensuring they don’t get left behind.
Here is how your firm could benefit from a strategic and sustainable digital training:
Motivate employees
Today, there is an unprecedented global digital skills shortage affecting all the industries. As a result, the recruitment of competent candidates presents a problem to organisations of every size. As they are in competition with each other to hire the few digitally engaged professionals that exist, smaller businesses suffer, failing to match the increasingly lucrative salaries and benefit packages easily offered by their corporate competitors. If organisations empower their employees with a digital education, not only will they benefit from their new digital capabilities and incentivised attitude, they can leverage the training as a powerful retention tool as well.
Generate cost savings
According to a market study by Gartner, 40 percent of organisations claimed they received considerable cost savings from using digital methods to promote their products and services. These savings can then be taken and reinvested into more digital marketing techniques and tactics to reiterate revenue success at a lower overall expenditure. With digital methods, easy and immediate online interactions are possible with a segmented target audience, that can generate more conversions for a lesser cost. An abundance of data from analytics tools can also provide invaluable insight, which can help in refining a digital strategy and avoid unnecessary spending.
Drive more revenue
By 2020, customers will manage 85 percent of their interaction with the enterprise without interacting with a human. Digital skills can enable your organisation to better nurture its customer relationships, establish itself as an industry thought-leader and convert more buyers throughout the customer journey. Digital skills training will release the potential of driving more revenue for your business.
Develop a competitive edge
A strong digital skillset is no longer a luxury for organisations – it’s a fundamental element of any competitive business model. Digital is a data-driven enabler for success. It can streamline processes and the accompanying efforts required, while expanding capabilities. Some of the main barriers to digital adoption is lack of expertise in-house, as well as lack of organisational commitment to the area. In order to realise the potential what digital training holds for your organisation, it’s essential to have the requisite skills training to be able to understand its significant benefits and take action.
