News, Software

Adobe, Microsoft collaborate to transform enterprise CX

Adobe and Microsoft have announced the availability of their first joint solution, designed to help enterprises transform their customer experiences.


According to the companies, these solutions will “transform cross-channel experiences and campaign orchestration,” using Adobe Experience Cloud and Microsoft Azure, Dynamics 365 and Power BI. In addition, the pair are collaborating on industry standards to define and unify the language for marketing, sales and services data needed to deliver digital experiences consistently at scale.

“Today’s customers have high standards when it comes to brand interactions. Enterprise companies must deliver exceptional experiences at scale or risk losing customers to competitors,” said Abhay Parasnis, executive vice president and CTO, Adobe. “Bringing together Adobe’s and Microsoft’s sales, marketing and customer intelligence solutions enables brands to better understand and engage with their customers across all touch points.”

, executive vice president, Microsoft, said, “We believe the combined power of our technologies will allow enterprise businesses to harness their data in new ways, unlocking critical business insights and actionable intelligence. Together, we are delivering compelling and personalised experiences that will drive brand loyalty and growth.”

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