Veronica Martin spoke to Ashraf El Zarka, Vice President and Managing Director – MEA at UiPath, during GITEX 2024 about the evolution of their platform, their key offerings at GITEX 2024 and the importance of ethical frameworks in Generative AI.
“You have to build an engagement framework, you need to serve customers on their terms, not yours” – Ossama El Samadoni, GBM Dubai
CNME Editor Mark Forker sat down with Ossama El Samadoni, General Manager, GBM Dubai, for the front cover of the …
Endava executive calls on retailers to adopt a MACH framework
Laith Al-Bazirgan, Head of Retail – MENA, at Endava, believes that if retailers can modernise their order management processes then …
Opinion: The art of CX: Crafting strategies for lasting impressions
Ahmed A. Omer, head of CX, e& enterprise, discusses how delivering exceptional customer experiences (CX) has become a paramount goal …
Miral Destinations set to elevate customer experience by deploying Sprinklr’s AI-powered chatbots
More than 40 chatbots to be integrated into Miral’s 14 brands.
Avaya Collaborates with KSA’s GEOSA to Revolutionize Citizen Experience through Customer Care
The proposed contact center will serve as a centralized hub, allowing citizens to submit requests, file complaints, and access information …
Advansys Expands Portfolio Through Strategic Acquisition of FORTE CLOUD
Advansys announces its acquisition of FORTE CLOUD – a Cloud Service Provider and Consulting Partner. The acquisition is one of …
Cisco App Attention Index reveals escalating customer digital expectations
Cisco has launched the latest report in its App Attention Index research series, revealing escalating consumer expectations for digital experience …
Orange Business and VMware transform Flexible SD-WAN to simplify the customer experience
Orange Business and VMware transform Flexible SD-WAN to simplify customer experience with digitalisation and automation.
India is a Key Growth Market: Alan Masarek, CEO, Avaya
Avaya, a global leader in customer experience solutions, announced that it is witnessing an accelerated momentum for its solutions in …