Broadcasters will now be able to stream their shows to millions of Arabsat viewers around the world after the organisation agreed to establish a satellite uplink-platform from twofour54 Abu Dhabi.
The agreement will see Arab Satellite Telecommunication Organisation (Arabsat) and twofour54 launch a new set of satellite TV channels on the Arabsat Badr-4 satellite.
twofour54 is already the capital for content creators and home to a community of more than 470 media companies, including a number of broadcasters.
Arabsat is the leading satellite services provider in the Arab world, providing more than 500 TV channels, 200 radio stations, pay-TV networks and HD channels to tens of millions of homes in more than 80 countries across the Middle East, Africa and Europe.
The agreement with Arabsat offers twofour54 partners and broadcasters across the region the ability to distribute content to a huge audience directly from the free zone.
“twofour54 is a remarkable community of content creators from across the world and from every part of the media industry,” said Eng. Khalid Balkheyour, Arabsat President & CEO. “Arabsat is proud to expand its broadcasting partnership portfolio by launching our new bouquet on Arabsat Badr-4 satellite from there, enabling new premium capabilities and quality of service for our clients in MENA, as well as empowering twofour54’s clients to reach MENA, Europe and beyond. This all forms part of our development strategy for our Hotspot at 26º East.”
The satellite TV sector within the MENA region is undergoing rapid change and witnessing more and more demand for the latest satellite broadcasting services, with advanced uplink technology and HD, 4K, and UHD resolution.
H.E. Maryam Eid Al Mheiri, CEO of Media Zone Authority – Abu Dhabi and twofour54, said, “The satellite uplink-platform at twofour54 is yet another example of the thriving media ecosystem that is being built in Abu Dhabi as well as the growing demand in the region for high-quality content.
“Content creation is at the heart of everything we do at twofour54 and we are delighted to be working with the largest satellite company in the region on a project that will also allow us to play an important role in its distribution as well.”
