Channel, News

Regional partners honoured at Avaya Edge World Tour

Avaya EdgeAs the region’s ICT community looks to simplify the adoption of emerging technology trends, Avaya has honoured members of its partner community during the recently held Dubai leg of the Avaya Edge World Tour.

During the Avaya Edge World Tour, company executives explored how Avaya and its industry partners can design enhanced customer experience solutions that go beyond the digital experience, namely through the application of artificial intelligence, analytics, blockchain and the Internet of Things.

“Avaya is grateful to our partners across the region for their continued dedication over the past 25 years. As we begin on a new growth journey, we are focused more than ever before on our partners’ success and winning together to serve our customers,” said Fadi Moubarak, vice president, Channels, Avaya International.

Avaya is confident in the future of the region’s ICT channel moving into 2018 with growth anticipated from countries where the governments have recently launched economic initiatives that depend both directly and indirectly on technology. Most system integrators and resellers are, according to Moubarak, now focusing more on the business outcomes that customers are looking for rather than just product lifecycles. This is resulting in the need to integrate diverse technological solutions consumed in a combination of CAPEX and OPEX models.

The full list of award winners includes the following firms:

Contact Center Partner of the Year – SAMA Technology

Mid-Market Partner of the Year – Pixcom Technologies LLC

Unified Communications Partners of the Year – Future Technology LLC and  Jawad Sultan Middle East Technology Company LLC

Innovation Partner of the Year – Visiontech International

Growth Partner of the Year – Mideast Data Systems/PACC

Cloud Partner of the Year – TOPAZ

Distributor of the Year – Aptec Distribution

Automation Ecosystem Partner of the Year – Almato

Analytics Ecosystem Partner of the Year – Verint Systems

Blockchain Ecosystem Partner of the Year – Avanza Solutions

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