BDL Group to distribute Acer in UAE


 Tamer Ismail, CEO, BDL Group
Tamer Ismail, CEO, BDL Group

PC manufacturer Acer has signed a distribution partnership with BDL Group for the UAE and other GCC markets.  The Dubai-headquartered distributor will deliver the vendor’s consumer and commercial range of products to its channel partners across UAE, Qatar, Kuwait and Bahrain. The products include tablets, projectors, display panels and notebooks. The distributor was reappointed by Acer as its partner for the Kingdom of Saudi Arabia, earlier this year in March.

 Tamer Ismail, CEO, BDL Group, said, “We are delighted with the extension of our distribution partnership to address the UAE and other GCC countries in addition to KSA. We have worked with Acer in the past from 2003 to 2008 and helped the vendor to develop its notebook business in KSA, Egypt and Iraq. We believe that the partnership is a win-win situation for both companies,” he added. “UAE remains a strategic and important market for us and we are planning to grow the business in the UAE and the rest of the GCC just like we have done in KSA.” Working towards widening Acer’s share in the market, BDL Group will also help the vendor with post-sales support.

David Drummond, Vice President, Acer Middle East and Africa, said, “The relationship with BDL Group goes back many years ago when the company represented the entire range in KSA. We have seen good results of that relationship with BDL in Saudi Arabia in terms of market share,” he said. “Appointing BDL to reach out to the UAE channel is a natural progression for us as the partnership also sees the company introduce Extensa range in the market. Although it’s early days, we are happy with the success and the different market segmentation that BDL has opened for Acer with the Extensa array.”


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