Huawei ranked 72 on the Interbrand’s 2016 Best Global Brands report, moving up 16 spots from its ranking in 2015.
This is the second consecutive year Huawei has risen on Interbrand’s list since the company became the first Mainland Chinese brand to be recognised as a Best Global Brand in 2014.
According to Interbrand, “Huawei is once again a highlight in the 2016 Best Global Brands report released by Interbrand. Its brand value, approximated at $5,835 million, increased by 18 percent compared to a year ago. In Interbrand’s annual report, it is also one of the fastest rising brands in the technology sector, climbing from #88 to #72 in ranking.
According to Huawei its significant progress stems from the company’s belief that customers always come first. “Our improved Interbrand ranking validates Huawei’s strategy of focusing on delivering groundbreaking technologies to meet our customers’ needs and desires. The Huawei brand is increasingly recognised and appreciated by consumers around the world,” said Glory Zhang, Chief Marketing Officer of Huawei Consumer Business Group. “Huawei maintains a careful balance of being a bold innovator as well as a rising challenger in the global market, and we have seen success out of our focus on R&D, product quality and customer satisfaction.”
The region’s ICT sector growth continues to soar, with spending predicted to hit $212.9 billion before the end of 2016, as governments drive smart initiatives across the Gulf nations.
Huawei’s increasing brand influence is mirrored by its steady revenue growth, driven in part by the company’s consumer business. Between 2011 and 2015, Huawei achieved CAGR of 18 percent, with Group revenue last year of USD $60.8 billion. Of this amount, the Huawei Consumer Business Group contributed USD $19.36 billion, up 72.9 percent from 2014. Huawei shipped 108 million smartphones worldwide in 2015, up 44 percent year-on-year.
Huawei’s consumer business group has also maintained steady global growth. Its flagship products, such as the P9, Mate 8 and Honor V8 smartphones, as well as the MateBook, Huawei’s first 2-in-1 laptop, have all seen significant adoption by consumers around the world. Its MateBook is now available in dozens of countries, and Huawei shipped 108 million smartphones in 2015, surpassing the 100 million benchmark for the first time. Strong growth in shipment forecasts through 2021 is also reinforcing the company’s position as a leading global smartphone brand.
