LinkedIn has launched its new LinkedIn Lite mobile web and Android app in more than 60 countries across the world including South Africa, the Philippines, India, Pakistan, Kenya, Turkey and many others. In the Middle East and North Africa markets, LinkedIn Lite will be available in Algeria, Egypt, Jordan, Lebanon, Morocco, Nigeria and Tunisia.
LinkedIn Lite is designed for markets where bandwidth is a challenge. LinkedIn Lite is a lighter, faster version of our flagship product and includes all key features such as news feed, profile, networks, messaging and notifications, so our members can stay informed, get ahead in their careers and be more productive.
The Android app is less than one megabyte in size and can reduce data usage by as much as 80 percent, making it easier for every member to connect to opportunity, on-the-go and in areas of low internet connectivity.
The catalyst for LinkedIn Lite was a field research trip about a year ago in Nashik, a small city about 100 miles from Mumbai where broadband challenges prevented page loading. To address this, LinkedIn Lite was developed for mobile web and rolled out to all Indian members earlier this year with quite remarkable impact. Not only does the site load five times faster, but job applications on the mobile website have quadrupled since the launch of LinkedIn Lite in India. Additionally, more than half of new LinkedIn members now sign up on mobile, so this has become a huge enabler for professionals in smaller cities in India to sign up and get connected.
Now that LinkedIn Lite is available globally, LinkedIn will continue to innovate to make the experience even better for all members across the world. LinkedIn Lite can be accessed on mobile web at www.linkedin.com, or download the Android app in the Play Store (in countries where the Play Store is available).