Logicom and Schneider Electric renew successful partnership

Demetris Demetriou, GM of Logicom

Logicom and APC by Schneider Electric have renewed their successful distribution partnership, following three years of continuous and robust growth in the territories of Oman, Kuwait, Qatar, Bahrain, and Yemen, the companies have announced.

The renewed partnership also sees Logicom extending its territory, by taking on APC by Schneider Electric’s brand distribution responsibilities in the UAE.

“Logicom is delighted with the renewal of its partnership with APC by Schneider Electric. The move demonstrates their confidence in our ability to help grow their brand across the region,” said Demetris Demetriou, GM of Logicom in Dubai. “Since our partnership first began in 2009, Logicom has played an integral role in helping grow the prominence of the APC by Schneider Electric brand. Now that we are part of a select group of distributors for the UAE for APC by Schneider Electric, we are even more dedicated towards managing the expectations of our resellers and their customers.”

To reinforce its commitment to the brand and achieve continued growth, Logicom has appointed a dedicated in-house pre-sales engineer whose primary focus is to provide resellers with technical support, exclusively for APC by Schneider Electric’s line of products, the company said. He will also provide front-line resellers with extensive information that they will need to deal with sales and support. This move will allow Logicom to ensure that its resellers are able to effectively sell APC by Schneider Electric’s solutions and provide value-add to its customers, it was reported.

Logicom has been instrumental in helping the APC by Schneider Electric brand grow in key countries in the region, since it first began its relationship, representatives said. The distributor has earned two awards from APC by Schneider Electric; The Best New Distributor Award in 2009 and The Outstanding Sales performance Award in 2010. Logicom achieved its success by identifying and tapping into new and previously undiscovered market segments. Logicom is focusing more on the UAE’s SMEs, many of whom are ineffectively protected against power fluctuations and would benefit greatly from the protective technology that APC by Schneider Electric provides, the company said.

“We are looking forward to continuing our partnership with Logicom; their level of commitment and support for our brand has been exceptional during the last three years,” said Olivier Delepine, VP UAE and Gulf Countries – APC by Schneider Electric. “We count on our distributors to bring value added services to the table, and we are confident that Logicom will continue growing the APC by Schneider Electric brand.”


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