Kodak Alaris has appointed Naji Kazak as general manager for Middle East, Africa, Turkey and Russia. Kazak will lead the planning and execution of business development and strategy across this region.
With over 15 years of experience in hardware and software solutions in the Middle East and Africa, Kazak has been instrumental in helping previous organisations grow their channel networks, increase market share and expand to new markets.
As Kodak Alaris’ go-to-market model is partner focused with over 90 percent of the company’s business routed through channel, partner recruitment and enablement is high on Kazak’s priorities. Other key areas that he will drive include customer oriented activities to build stronger relationships, enhancing the after-sales support structure, building on the strength of the company’s production capture capabilities and identifying and targeting new markets and verticals.
He will focus on driving business across the GCC, Turkey, Egypt, South Africa, and North Africa and target verticals including banking and finance, Government, BPOs, insurance, healthcare and education – industries where the company has traditionally enjoyed a great amount of success.
Gerry Kelliher, sales director, EAMER, Kodak Alaris said, “Kodak Alaris has experienced a great amount of regional success in the last few years and we were looking for a leader who could accelerate this growth going forward. Kazak’s high degree of technical competence, extensive engagement with customers and partners and deep understanding of market dynamics make him the ideal candidate to lead our efforts across the region. We expect him to drive the sales team to deliver the true value of our technologies to customers.”
Kazak said, “I am thrilled to join Kodak Alaris at such an exciting time when the company has ambitious plans to expand in the region. I look forward to joining this great team to help establish Kodak Alaris as the information management company of choice and expand our growth initiatives. Our IN2 ecosystem is the best in the industry, and I am committed to ensuring that we have the right strategy in place to quickly respond to customer and partner needs and fully capitalise on market opportunities as they present themselves.”