Ricoh, a global technology company specialising in office imaging equipment, production print solutions, document management systems and IT services, is expanding its channel network to include power retailers and resellers across the Middle East for their range of consumer printers, including its GelJet printer range. As part of its expansion strategy, the company will be participating at DISTREE EMEA scheduled to be hosted from 11-14 February 2014.
Ahmed Kamal, Regional Sales Head, Middle East & Africa,Ricoh’s International Division said, “During the event we will be showcasing our new product range, including GelJet printers – a cost effective and eco-sensitive alternative to laser and inkjet printers for homes and offices. We are currently in the process of developing a partner support programme for existing partners in the region.”
Ricoh has appointed Supra as its authorised distributor for UAE and FDC for the Levant region to expand its presence across some of the key retailers in the region.
“This year we have made a decision to enhance our product portfolio with more entry level printer models to be able to enter the small office home office (SOHO) segment,” explained Kamal. “In the Middle East, we haven’t worked within this segment before. Our colleagues in other countries started this process over three years ago and we can now leverage their experience to expand into this market segment. For home and small offices, the Ricoh SME print range is perfect, requiring little IT set-up and delivering time and cost saving features, ease of use and market-leading reliability.”